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Press Releases 3 hits

WindowOn...Spotlight on Generation Z

WindowOn...Spotlight on Generation Z

Press Releases   •   Nov 22, 2016 09:41 GMT

A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

Press Releases   •   Jun 28, 2016 11:31 BST

Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.

WindowOn...Shopper Stock Take 2016

WindowOn...Shopper Stock Take 2016

Press Releases   •   Feb 01, 2016 13:55 GMT

The report – reviewing UK shopper’s thoughts and feelings about the grocery retail sector – is set to become an annual benchmark, providing comparisons for future reviews.

News View all 70 hits

Econsultancy- The best digital marketing stats we've seen this week

Econsultancy- The best digital marketing stats we've seen this week

News   •   Feb 12, 2018 16:24 GMT

UK shoppers turn to smartphones for groceries Shoppercentric’s Stock Take Index, which comes from a survey of over 1,000 Brits, has found a substantial increase in smartphone usage for grocery shopping.

Convenience Store: Surge in discounter shopping amid perceived price hikes

Convenience Store: Surge in discounter shopping amid perceived price hikes

News   •   Feb 08, 2018 14:53 GMT

A sizeable majority (57%) of consumers now use discounters at least once a month for their grocery shopping, up 13% on 2017 figures, new research reveals.

Retail Technology Innovation Hub

Retail Technology Innovation Hub

News   •   Feb 08, 2018 14:48 GMT

UK shoppers widening their repertoires, Shoppercentric SmartTVs and wearable devices have yet to make an impact on shopping patterns, according to the annual Shopper Stock Take report from Shoppercentric, involving 1,020 UK consumers.

Shopper Stock Take 2018- Trend to little and often shopping 'may have reached ceiling', claims new report

Shopper Stock Take 2018- Trend to little and often shopping 'may have reached ceiling', claims new report

News   •   Feb 07, 2018 14:33 GMT

Shoppercentric’s latest Shopper Stock Take Index finds proportion shifted to little and often has plateaued at 16%.

Blog posts View all 13 hits

FMCG: Will the Brexit Grinch steal Christmas?

FMCG: Will the Brexit Grinch steal Christmas?

Blog posts   •   Nov 17, 2017 11:53 GMT

This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.

Utilising semiotics in shopping insight

Utilising semiotics in shopping insight

Blog posts   •   Nov 16, 2017 10:02 GMT

A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.

FMCG: Category Management Online

FMCG: Category Management Online

Blog posts   •   Oct 26, 2017 13:15 BST

In a recent Mintel report online grocery sales were predicted to be worth £11.1bn in the UK in 2017 -an increase of £1.1bn since 2016. Other data shows that the online channel accounts for six percent of all grocery sales, and that the proportion of shoppers buying most or all of their groceries online is growing – 14 percent in 2017 vs seven percent in 2014.

Online Shopping

Online Shopping

Blog posts   •   Oct 17, 2017 11:51 BST

A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Shopper Insight.

Events 3 hits

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Aug 02, 2016 10:42 BST

IPM conferences champion insight and best practice together with marketer experiences shared with delegates through solus and panel interviews. In the IPM’s latest conference, we hero the broad church of Shopper Marketing, exploring the language, insights on current and future trends and why we are seeing certain behaviours emerging.

Sep 06, 09:30 - 16:30 BST

30 Euston Square, London NW1 2FB

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Apr 28, 2016 16:33 BST

Joined by expert speakers from every walk of the marketing mix, we aim to explore: Why consumers are taking the shift toward brand-led expectation What behaviours we as marketers should embrace to understand our consumers better How consumers are responding to status testing brands

May 16 - Apr 28

30 Euston Square, London

Retail Design Expo 9th March

Events   •   Mar 01, 2016 10:26 GMT

Danielle will be speaking at the Shopper Marketing Conference at the Retail Design Expo Panel: Understanding Shopper insights to motivate brand growth Location: Shopper Marketing Theatre 3:30pm www.retaildesignexpo.com

Mar 09 00:00 GMT

Olympia, London