Follow Shoppercentric

Press Releases 3 hits

WindowOn...Spotlight on Generation Z

WindowOn...Spotlight on Generation Z

Press Releases   •   Nov 22, 2016 09:41 GMT

A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

Press Releases   •   Jun 28, 2016 11:31 BST

Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.

WindowOn...Shopper Stock Take 2016

WindowOn...Shopper Stock Take 2016

Press Releases   •   Feb 01, 2016 13:55 GMT

The report – reviewing UK shopper’s thoughts and feelings about the grocery retail sector – is set to become an annual benchmark, providing comparisons for future reviews.

News View all 35 hits

Essential Retail: The digital DNA of Generation Z

Essential Retail: The digital DNA of Generation Z

News   •   Dec 20, 2016 11:16 GMT

A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.

Fashion United: Generation Z shopping habits should be top of retailer's priority

Fashion United: Generation Z shopping habits should be top of retailer's priority

News   •   Dec 06, 2016 12:35 GMT

A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider.

BBC Radio Hereford and Worcester

BBC Radio Hereford and Worcester

News   •   Nov 24, 2016 19:32 GMT

Danielle was talking to Malcolm Boyden about shopping online and how our Gen Z shoppers rate speedy delivery top of the list when purchasing on-line. Listen 36 mins in.

Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

News   •   Nov 24, 2016 17:29 GMT

A new report examining the ‘Generation Z’ shoppers (aged 15 to 24) has been launched by independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

Blog posts View all 6 hits

2016 in the rear view mirror!

2016 in the rear view mirror!

Blog posts   •   Jan 11, 2017 09:14 GMT

As things start getting back to normal post-Christmas, I always find myself starting to reflect on the year just gone. It certainly was quite a year, with plenty happening in the wider world of politics, security and the economy.

Trust Issues

Trust Issues

Blog posts   •   Sep 09, 2016 15:26 BST

The issue for SportsDirect – amongst others they face such as shareholder hostility – is that all this negative news can and will have an impact on sales. Many of their shoppers may accept the low prices they want or need come at a price elsewhere in the business, and that this price isn’t something they are going to concern themselves with.

Don't Ignore the Shoppers who Ignore you

Don't Ignore the Shoppers who Ignore you

Blog posts   •   May 26, 2016 12:40 BST

Our new monthly blog post.

FMCG News May 2016

Blog posts   •   May 19, 2016 14:35 BST

There’s nowt so queer as folk

Events 2 hits

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Apr 28, 2016 16:33 BST

Joined by expert speakers from every walk of the marketing mix, we aim to explore: Why consumers are taking the shift toward brand-led expectation What behaviours we as marketers should embrace to understand our consumers better How consumers are responding to status testing brands

May 16 - Apr 28

30 Euston Square, London

Retail Design Expo 9th March

Events   •   Mar 01, 2016 10:26 GMT

Danielle will be speaking at the Shopper Marketing Conference at the Retail Design Expo Panel: Understanding Shopper insights to motivate brand growth Location: Shopper Marketing Theatre 3:30pm www.retaildesignexpo.com

Mar 09 00:00 GMT

Olympia, London