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Press Releases 4 hits

WindwOn...Trust Issues

Press Releases   •   Sep 25, 2017 11:09 BST

In our day to day work with clients we’ve noticed a more obvious cynicism among consumers emerging, so we wanted to look at how deep rooted this is, and the degree to which a mindset can drive action.

WindowOn... Shopper Stock Take 2017

WindowOn... Shopper Stock Take 2017

Press Releases   •   Feb 08, 2017 12:52 GMT

London, UK – 8th February 2017 – Independent shopper research agency Shoppercentric, have for a second year, launched its Shopper Stock Take Index.

WindowOn...Spotlight on Generation Z

WindowOn...Spotlight on Generation Z

Press Releases   •   Nov 22, 2016 09:41 GMT

A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

Press Releases   •   Jun 28, 2016 11:31 BST

Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.

News View all 95 hits

23rd May 2018: BBC Radio Wales

23rd May 2018: BBC Radio Wales

News   •   May 24, 2018 18:12 BST

Danielle spoke on Radio Wales about M&S and the news that they have suffered a 62.1% fall in pre-tax profits and over 100 stores will close by 2020. She talks to the morning team about the need to address the issues they have in clothing and how they should attract younger shoppers. Listen 45 mins in.

23rd May 2018: BBC Three Counties Radio

23rd May 2018: BBC Three Counties Radio

News   •   May 24, 2018 18:04 BST

Iona spoke to Jonathon Vernon- Smith about M&S and the reports of their drop in profits. She gives her advice on what they should do! Listen 39 mins in.

BBC Radio Humberside

BBC Radio Humberside

News   •   Apr 12, 2018 17:15 BST

Danielle spoke to Andy Comfort about the news that store openings have fallen to their lowest level in seven years and last year an average of 16 stores closed every day. Listen 1 hr 15mins 30 seconds in

BBC Radio Sheffield

BBC Radio Sheffield

News   •   Apr 12, 2018 17:04 BST

Danielle spoke to Howard Pressman about the challenges facing UK High Streets. Listen 26 mins in.

Blog posts View all 37 hits

FMCG: Joint Business Planning

FMCG: Joint Business Planning

Blog posts   •   Jun 21, 2018 15:10 BST

I was lucky enough to be asked to chair a session at Esomar’s Shopping Experience Seminar this month, having been part of the advisory panel which developed the event. Also on the panel were the likes of Unilever and Carrefour, so with such big businesses involved, and with the retail sector in such turmoil we were bound to have a challenging and thought provoking day.

"The reports of my death have been greatly exaggerated."

"The reports of my death have been greatly exaggerated."

Blog posts   •   Jun 07, 2018 10:22 BST

Look up ‘premature obituaries’ in Wikipedia and you will quickly discover a list of famous people as long as your arm who have mistakenly been reported as dead. Sean Connery and David Cameron to name just two. Some have since shuffled off in their own good time, others remain alive and well.

FMCG: Customer journeys or spiders webs

FMCG: Customer journeys or spiders webs

Blog posts   •   May 15, 2018 16:59 BST

There’s a lot of talk nowadays about the customer journey, with brands wanting to map the touchpoints that impact throughout the journey that we all take when we go from consumer to shopper to buyer.

They know they matter- 3rd May 2018

They know they matter- 3rd May 2018

Blog posts   •   May 03, 2018 13:27 BST

References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the block. Gone are the old stereotypes of sulky, uncommunicative Kevin-The-Teenager characters. In their place we find a fascinating cohort, complex and cynical, confident and communicative and surprisingly worldly.

Events 3 hits

Retail Design Expo- 2nd May 2018

Retail Design Expo- 2nd May 2018

Events   •   Mar 13, 2018 12:51 GMT

Danielle will be talking at the Shopper Conference, Retail Design Expo on Wednesday 2nd May about 'Getting under the skin of GenZ.' Retail Design Expo

May 02 - May 03

Olympia, London

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Aug 02, 2016 10:42 BST

IPM conferences champion insight and best practice together with marketer experiences shared with delegates through solus and panel interviews. In the IPM’s latest conference, we hero the broad church of Shopper Marketing, exploring the language, insights on current and future trends and why we are seeing certain behaviours emerging.

Sep 06, 09:30 - 16:30 BST

30 Euston Square, London NW1 2FB

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Apr 28, 2016 16:33 BST

Joined by expert speakers from every walk of the marketing mix, we aim to explore: Why consumers are taking the shift toward brand-led expectation What behaviours we as marketers should embrace to understand our consumers better How consumers are responding to status testing brands

May 16 - Apr 28

30 Euston Square, London