Follow Shoppercentric

Press Releases 4 hits

Media no image

WindwOn...Trust Issues

Press Releases   •   Sep 25, 2017 11:09 BST

In our day to day work with clients we’ve noticed a more obvious cynicism among consumers emerging, so we wanted to look at how deep rooted this is, and the degree to which a mindset can drive action.

WindowOn... Shopper Stock Take 2017

WindowOn... Shopper Stock Take 2017

Press Releases   •   Feb 08, 2017 12:52 GMT

London, UK – 8th February 2017 – Independent shopper research agency Shoppercentric, have for a second year, launched its Shopper Stock Take Index.

WindowOn...Spotlight on Generation Z

WindowOn...Spotlight on Generation Z

Press Releases   •   Nov 22, 2016 09:41 GMT

A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

Press Releases   •   Jun 28, 2016 11:31 BST

Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.

News View all 93 hits

BBC Radio Humberside

BBC Radio Humberside

News   •   Apr 12, 2018 17:15 BST

Danielle spoke to Andy Comfort about the news that store openings have fallen to their lowest level in seven years and last year an average of 16 stores closed every day. Listen 1 hr 15mins 30 seconds in

BBC Radio Sheffield

BBC Radio Sheffield

News   •   Apr 12, 2018 17:04 BST

Danielle spoke to Howard Pressman about the challenges facing UK High Streets. Listen 26 mins in.

BBC Coventry and Warwickshire

BBC Coventry and Warwickshire

News   •   Apr 12, 2018 16:02 BST

Danielle spoke to Phil Upton about the challenges the high street is facing and how it is changing. Listen 1hr 10mins in

Retail Week: Comment post- Tesco profits rise in ‘strong year of progress’

Retail Week: Comment post- Tesco profits rise in ‘strong year of progress’

News   •   Apr 11, 2018 15:56 BST

The change in approach from Tesco seems to be paying off. A strong Christmas showed how far things had turned around, and the more confident approach to advertising and communication continues to demonstrate a return to what they are best at.

Blog posts View all 32 hits

Going on Safari- 17th April 2018

Going on Safari- 17th April 2018

Blog posts   •   Apr 17, 2018 10:03 BST

Shopping insight is about investing in increased sales. It’s about finding the solutions to the points of friction that inhibit conversion, the barriers that stop consumers becoming shoppers or shoppers becoming buyers. If you can capture great insights that improve your conversion rates by just 1%, you gain the knowledge that will deliver an immediate uplift in sales.

FMCG: Convincing your Buyers

FMCG: Convincing your Buyers

Blog posts   •   Mar 22, 2018 15:16 GMT

On the 3rd March The Grocer ran an article about Home Bargains inviting reps to make drive-thru pitches. The idea is to make buyers more accessible, encourage quick decision making, and cut the queues in reception. It’s worth noting the article said the likes of P&G would still be allowed through the reception doors, but it’s certainly a novel idea.

March Blog: Scoring goals in store means researching beyond the pitch

March Blog: Scoring goals in store means researching beyond the pitch

Blog posts   •   Mar 13, 2018 13:09 GMT

With the increasing online challenge, grocery bricks & mortar stores need to deliver the pulling power that keeps shoppers coming back. There is much talk about the power of engaging in-store experiences, but what does that mean? It’s easy to say it’s all about bringing the environment to life without really knowing how that is achieved.

Before the Brief

Before the Brief

Blog posts   •   Feb 19, 2018 08:32 GMT

It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.

Events 3 hits

Retail Design Expo- 2nd May 2018

Retail Design Expo- 2nd May 2018

Events   •   Mar 13, 2018 12:51 GMT

Danielle will be talking at the Shopper Conference, Retail Design Expo on Wednesday 2nd May about 'Getting under the skin of GenZ.' Retail Design Expo

May 02 - May 03

Olympia, London

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Aug 02, 2016 10:42 BST

IPM conferences champion insight and best practice together with marketer experiences shared with delegates through solus and panel interviews. In the IPM’s latest conference, we hero the broad church of Shopper Marketing, exploring the language, insights on current and future trends and why we are seeing certain behaviours emerging.

Sep 06, 09:30 - 16:30 BST

30 Euston Square, London NW1 2FB

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Apr 28, 2016 16:33 BST

Joined by expert speakers from every walk of the marketing mix, we aim to explore: Why consumers are taking the shift toward brand-led expectation What behaviours we as marketers should embrace to understand our consumers better How consumers are responding to status testing brands

May 16 - Apr 28

30 Euston Square, London