Press Releases 4 hits
Press Releases • Nov 22, 2016 09:41 GMT
A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.
Press Releases • Jun 28, 2016 11:31 BST
Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.
News View all 83 hits
News • Feb 12, 2018 16:24 GMT
UK shoppers turn to smartphones for groceries Shoppercentric’s Stock Take Index, which comes from a survey of over 1,000 Brits, has found a substantial increase in smartphone usage for grocery shopping.
News • Feb 09, 2018 15:08 GMT
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty cards ‘a lot’ and 47% use them ‘occasionally’. Only 1% of survey respondents said they had never heard of loyalty cards.
News • Feb 08, 2018 14:53 GMT
A sizeable majority (57%) of consumers now use discounters at least once a month for their grocery shopping, up 13% on 2017 figures, new research reveals.
Blog posts View all 29 hits
Blog posts • Feb 19, 2018 08:32 GMT
It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.
Blog posts • Jan 12, 2018 16:25 GMT
Five years ago we had our Shoppercentric business cards re-designed, and included a QR code so our clients could easily scan and save our contact details. This was quite a talking point at the time, but over the years the talk became a bit more nostalgic in nature as QR codes dropped off the marketing agenda.
Blog posts • Jan 11, 2018 14:55 GMT
A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Retail/Shopper Insight.
Blog posts • Dec 15, 2017 10:51 GMT
Brand activation in-store can so often be a tactic that feels relatively easy to fall back on when sales are looking a little low. And yet it can come with a high price tag, and under such pressured situations it is bound to have high expectations riding on it. So you need to have confidence that the activation planned will be as effective as possible.
Events 2 hits
Events • Aug 02, 2016 10:42 BST
IPM conferences champion insight and best practice together with marketer experiences shared with delegates through solus and panel interviews. In the IPM’s latest conference, we hero the broad church of Shopper Marketing, exploring the language, insights on current and future trends and why we are seeing certain behaviours emerging.
Events • Apr 28, 2016 16:33 BST
Joined by expert speakers from every walk of the marketing mix, we aim to explore: Why consumers are taking the shift toward brand-led expectation What behaviours we as marketers should embrace to understand our consumers better How consumers are responding to status testing brands