Press Releases 4 hits
Press Releases • Nov 22, 2016 09:41 GMT
A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.
Press Releases • Jun 28, 2016 11:31 BST
Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.
News View all 93 hits
News • Apr 11, 2018 15:56 BST
The change in approach from Tesco seems to be paying off. A strong Christmas showed how far things had turned around, and the more confident approach to advertising and communication continues to demonstrate a return to what they are best at.
Blog posts View all 32 hits
Blog posts • Apr 17, 2018 10:03 BST
Shopping insight is about investing in increased sales. It’s about finding the solutions to the points of friction that inhibit conversion, the barriers that stop consumers becoming shoppers or shoppers becoming buyers. If you can capture great insights that improve your conversion rates by just 1%, you gain the knowledge that will deliver an immediate uplift in sales.
Blog posts • Mar 22, 2018 15:16 GMT
On the 3rd March The Grocer ran an article about Home Bargains inviting reps to make drive-thru pitches. The idea is to make buyers more accessible, encourage quick decision making, and cut the queues in reception. It’s worth noting the article said the likes of P&G would still be allowed through the reception doors, but it’s certainly a novel idea.
Blog posts • Mar 13, 2018 13:09 GMT
With the increasing online challenge, grocery bricks & mortar stores need to deliver the pulling power that keeps shoppers coming back. There is much talk about the power of engaging in-store experiences, but what does that mean? It’s easy to say it’s all about bringing the environment to life without really knowing how that is achieved.
Blog posts • Feb 19, 2018 08:32 GMT
It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.
Events 3 hits
Events • Aug 02, 2016 10:42 BST
IPM conferences champion insight and best practice together with marketer experiences shared with delegates through solus and panel interviews. In the IPM’s latest conference, we hero the broad church of Shopper Marketing, exploring the language, insights on current and future trends and why we are seeing certain behaviours emerging.
Events • Apr 28, 2016 16:33 BST
Joined by expert speakers from every walk of the marketing mix, we aim to explore: Why consumers are taking the shift toward brand-led expectation What behaviours we as marketers should embrace to understand our consumers better How consumers are responding to status testing brands