A new industry report has been launched today by leading independent shopper research agency, Shoppercentric. Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.
We are a truly specialist agency, with a single minded focus on the shopper and an open minded approach to research design. With extensive Director-level client and agency-side experience we know how to:
Design fit for purpose research projects, choosing from a wide range of new and traditional methodologies
Deliver insights with impact, ensuring the right people get the right messages in the right way
Apply commercial common sense to the recommendations we make for action at brand, category, store or channel level