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WindwOn...Trust Issues

Press Releases   •   Sep 25, 2017 11:09 BST

In our day to day work with clients we’ve noticed a more obvious cynicism among consumers emerging, so we wanted to look at how deep rooted this is, and the degree to which a mindset can drive action.

WindowOn... Shopper Stock Take 2017

WindowOn... Shopper Stock Take 2017

Press Releases   •   Feb 08, 2017 12:52 GMT

London, UK – 8th February 2017 – Independent shopper research agency Shoppercentric, have for a second year, launched its Shopper Stock Take Index.

WindowOn...Spotlight on Generation Z

WindowOn...Spotlight on Generation Z

Press Releases   •   Nov 22, 2016 09:41 GMT

A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

Press Releases   •   Jun 28, 2016 11:31 BST

Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.

WindowOn...Shopper Stock Take 2016

WindowOn...Shopper Stock Take 2016

Press Releases   •   Feb 01, 2016 13:55 GMT

The report – reviewing UK shopper’s thoughts and feelings about the grocery retail sector – is set to become an annual benchmark, providing comparisons for future reviews.