News • Dec 20, 2016 11:16 GMT
A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.
News • Dec 06, 2016 12:35 GMT
A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider.
News • Nov 24, 2016 17:29 GMT
A new report examining the ‘Generation Z’ shoppers (aged 15 to 24) has been launched by independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.
News • Nov 24, 2016 14:32 GMT
A new report by Shoppercentric suggests that Generation Z – those between the ages of 15 to 24 – are set to shape the future of retail. So, move aside millennials, here’s a closer look at how this ‘communicative, confident and complex’ consumer shops - as well as a few ways retailers are targeting them.
News • Nov 21, 2016 17:39 GMT
Dismiss Generation Z shoppers at your peril, is the message from a new report which urges retailers to capitalise on an age group who are ‘open to persuasion’. The Shoppercentric research, which interviewed more than 1,000 UK consumers, found that Generation Z shoppers (ages 15 to 24) are digitally savvy, are open to influence from retailers, but also have very high expectations of them.
News • Nov 21, 2016 09:51 GMT
Supermarkets should offer in-store shopping apps, speedy delivery and engaging social media.
News • Sep 08, 2016 16:41 BST
Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.
News • Jun 28, 2016 12:41 BST
A new industry report has been launched by independent shopper research agency, Shoppercentric.
News • Jun 28, 2016 11:49 BST
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.
News • Jun 27, 2016 13:21 BST
A new report by independent shopper research agency Shoppercentric has uncovered key success factors of Point of Sale (POS) material and how it can influence today’s shopper.
News • Jun 27, 2016 13:15 BST
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question.
News • Jun 27, 2016 13:06 BST
A third of brands cited lack of proven return on investment for cuts to PoS spending