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2016

Essential Retail: The digital DNA of Generation Z

Essential Retail: The digital DNA of Generation Z

News   •   Dec 20, 2016 11:16 GMT

A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.

Fashion United: Generation Z shopping habits should be top of retailer's priority

Fashion United: Generation Z shopping habits should be top of retailer's priority

News   •   Dec 06, 2016 12:35 GMT

A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider.

BBC Radio Hereford and Worcester

BBC Radio Hereford and Worcester

News   •   Nov 24, 2016 19:32 GMT

Danielle was talking to Malcolm Boyden about shopping online and how our Gen Z shoppers rate speedy delivery top of the list when purchasing on-line. Listen 36 mins in.

Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

News   •   Nov 24, 2016 17:29 GMT

A new report examining the ‘Generation Z’ shoppers (aged 15 to 24) has been launched by independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

Econsultancy- How retailers are targeting Generation Z

Econsultancy- How retailers are targeting Generation Z

News   •   Nov 24, 2016 14:32 GMT

A new report by Shoppercentric suggests that Generation Z – those between the ages of 15 to 24 – are set to shape the future of retail.  So, move aside millennials, here’s a closer look at how this ‘communicative, confident and complex’ consumer shops - as well as a few ways retailers are targeting them.  

Retail Systems- Generation Z Shoppers open to persuasion

Retail Systems- Generation Z Shoppers open to persuasion

News   •   Nov 21, 2016 17:39 GMT

Dismiss Generation Z shoppers at your peril, is the message from a new report which urges retailers to capitalise on an age group who are ‘open to persuasion’. The Shoppercentric research, which interviewed more than 1,000 UK consumers, found that Generation Z shoppers (ages 15 to 24) are digitally savvy, are open to influence from retailers, but also have very high expectations of them.

Generation Z is "touchpoint to the future of retail"

Generation Z is "touchpoint to the future of retail"

News   •   Nov 21, 2016 09:51 GMT

Supermarkets should offer in-store shopping apps, speedy delivery and engaging social media.

BBC London News

BBC London News

News   •   Nov 03, 2016 12:00 GMT

Danielle was talking on BBC London News yesterday (Wednesday 2nd November) about Christmas shopping. Click on the link below and listen from 13 minutes in.

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BBC Radio Ulster

News   •   Oct 14, 2016 09:19 BST

Danielle was talking about Unilever and Tesco this evening. Listen 20 mins in.

BBC Radio Northampton

BBC Radio Northampton

News   •   Oct 13, 2016 14:38 BST

Iona was talking to Helen Blaby about the Unilever and Tesco story. Listen 50 mins in.

BBC Radio Hereford and Worcester

BBC Radio Hereford and Worcester

News   •   Oct 11, 2016 09:43 BST

Iona was talking yesterday morning about Christmas shopping. Not already?! Listen 25 minutes in.

BBC Radio 5 Live

BBC Radio 5 Live

News   •   Sep 08, 2016 16:41 BST

Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.

BBC Radio Gloucestershire

BBC Radio Gloucestershire

News   •   Jul 13, 2016 11:35 BST

Iona Carter was talking to Mark Cummings about Marks and Spencer on Tuesday 12th July. Listen 2hrs 52mins in.

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Field Marketing: Uk grocery retail shifts focus to every day low pricing strategy

News   •   Jun 28, 2016 12:41 BST

A new industry report has been launched by independent shopper research agency, Shoppercentric.

NamNews: New Industry Report Reveals Point Of Sale Caught In A Perfect Storm

NamNews: New Industry Report Reveals Point Of Sale Caught In A Perfect Storm

News   •   Jun 28, 2016 11:49 BST

With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.

Talking Retail: Report reveals top tips for effective POS displays

Talking Retail: Report reveals top tips for effective POS displays

News   •   Jun 27, 2016 13:21 BST

A new report by independent shopper research agency Shoppercentric has uncovered key success factors of Point of Sale (POS) material and how it can influence today’s shopper.

Retail Times: UK grocery retail shifts focus to every day low pricing strategy

Retail Times: UK grocery retail shifts focus to every day low pricing strategy

News   •   Jun 27, 2016 13:15 BST

With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question.

The Grocer: Brands to cut PoS spend as low pricing plans hit promotions

The Grocer: Brands to cut PoS spend as low pricing plans hit promotions

News   •   Jun 27, 2016 13:06 BST

A third of brands cited lack of proven return on investment for cuts to PoS spending

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BBC Radio 4

News   •   May 20, 2016 11:36 BST

Iona was talking on the You and Yours programme about promotions and how shoppers have fallen out of love with multibuys.

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   May 19, 2016 17:45 BST

Listen to our Director Iona Carter on @bbchw. She was talking about shoppers & spending. Listen around 10 minutes in.