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Strategies to cope with shoppers tightening their belts

News   •   Jul 17, 2017 15:18 BST

Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric

2017 is certainly proving to be a roller coaster. Brexit talks are finally starting; the exchange rate remaining weak; prices on the increase; salaries failing to match inflation; and politics proving to be anything other than strong and stable.

This is the context in which UK shoppers are making the purchase decisions that are so crucial to a buoyant economy, and there are various signs that confidence is starting to weaken.

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