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2016

Essential Retail: Retail Ramble podcast: Customer conversations

Essential Retail: Retail Ramble podcast: Customer conversations

News   •   Feb 07, 2017 13:40 GMT

How do customers want retailers to interact with them in today's digital world? Essential Retail sits down with Shoppercentric's MD, Danielle Pinnington, to discuss the different ways retailers should think about conversing with their customers, to improve the experience and increase loyalty. 

Internet Retail: The Tesco Booker deal, seen from a multichannel angle

Internet Retail: The Tesco Booker deal, seen from a multichannel angle

News   •   Jan 27, 2017 11:23 GMT

Our Director Iona Carter gives her views on changing shopper habits

Essential Retail: The digital DNA of Generation Z

Essential Retail: The digital DNA of Generation Z

News   •   Dec 20, 2016 11:16 GMT

A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.

Fashion United: Generation Z shopping habits should be top of retailer's priority

Fashion United: Generation Z shopping habits should be top of retailer's priority

News   •   Dec 06, 2016 12:35 GMT

A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider.

BBC Radio Hereford and Worcester

BBC Radio Hereford and Worcester

News   •   Nov 24, 2016 19:32 GMT

Danielle was talking to Malcolm Boyden about shopping online and how our Gen Z shoppers rate speedy delivery top of the list when purchasing on-line. Listen 36 mins in.

Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

News   •   Nov 24, 2016 17:29 GMT

A new report examining the ‘Generation Z’ shoppers (aged 15 to 24) has been launched by independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

Econsultancy- How retailers are targeting Generation Z

Econsultancy- How retailers are targeting Generation Z

News   •   Nov 24, 2016 14:32 GMT

A new report by Shoppercentric suggests that Generation Z – those between the ages of 15 to 24 – are set to shape the future of retail.  So, move aside millennials, here’s a closer look at how this ‘communicative, confident and complex’ consumer shops - as well as a few ways retailers are targeting them.  

Retail Systems- Generation Z Shoppers open to persuasion

Retail Systems- Generation Z Shoppers open to persuasion

News   •   Nov 21, 2016 17:39 GMT

Dismiss Generation Z shoppers at your peril, is the message from a new report which urges retailers to capitalise on an age group who are ‘open to persuasion’. The Shoppercentric research, which interviewed more than 1,000 UK consumers, found that Generation Z shoppers (ages 15 to 24) are digitally savvy, are open to influence from retailers, but also have very high expectations of them.

Talking Retail- Consumer research: A digitally-savvy generation open to influence by retailers

Talking Retail- Consumer research: A digitally-savvy generation open to influence by retailers

News   •   Nov 21, 2016 17:28 GMT

A new industry report from independent shopper research agency, Shoppercentric, has examined the buying habits and behaviours of ‘Generation Z’ (defined in the research as between ages 15 to 24), revealing a digitally-savvy generation who are open to influence by retailers, but who also have high expectations of them.

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FMCG News- Experience Shopping

News   •   Nov 21, 2016 17:18 GMT

I don’t know if you managed to escape the office and make it to any of the Effectiveness Week sessions earlier this month – if you didn’t you should try next year because it was well worth it. I was involved in a session around Shopper Marketing, and had the pleasure of taking part in a discussion about the role of this area of marketing.

Generation Z is "touchpoint to the future of retail"

Generation Z is "touchpoint to the future of retail"

News   •   Nov 21, 2016 09:51 GMT

Supermarkets should offer in-store shopping apps, speedy delivery and engaging social media.

The Grocer: University challenge: symbol groups study the student market

The Grocer: University challenge: symbol groups study the student market

News   •   Nov 15, 2016 15:01 GMT

But “c-stores that are after the student wallets need to be much more price aware, and make that a feature of their offer,” advises Danielle Pinnington, founder of Shoppercentric. “They might find that loyalty reward schemes or solution promotions resonate well with this group. Or finding top-up solutions distinguishable from the big four such as a local dairy or freshly baked breads.”

BBC London News

BBC London News

News   •   Nov 03, 2016 12:00 GMT

Danielle was talking on BBC London News yesterday (Wednesday 2nd November) about Christmas shopping. Click on the link below and listen from 13 minutes in.

Research Live

Research Live

News   •   Oct 26, 2016 10:38 BST

There’s no denying the power of big data, says Shoppercentric’s Danielle Pinnington, but don't underestimate the power of spending time talking to consumers.

Shelflife: Then they came for our Marmite: Tesco price row with Unilever

Shelflife: Then they came for our Marmite: Tesco price row with Unilever

News   •   Oct 14, 2016 09:31 BST

According to shopper research agency Shoppercentric, Tesco needs to be mindful of this row in the face of its competition, especially the discounters who don’t deal with Unilever at all. “Unilever’s portfolio is big enough to make this a very difficult decision for Tesco,” says managing director Danielle Pinnington.

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BBC Radio Ulster

News   •   Oct 14, 2016 09:19 BST

Danielle was talking about Unilever and Tesco this evening. Listen 20 mins in.

BBC Radio Northampton

BBC Radio Northampton

News   •   Oct 13, 2016 14:38 BST

Iona was talking to Helen Blaby about the Unilever and Tesco story. Listen 50 mins in.

BBC Radio Hereford and Worcester

BBC Radio Hereford and Worcester

News   •   Oct 11, 2016 09:43 BST

Iona was talking yesterday morning about Christmas shopping. Not already?! Listen 25 minutes in.

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The Times

News   •   Oct 04, 2016 16:40 BST

Forecasting predictive analytics? Read our MD Danielle Pinnington's advice in today's copy of The Times

BBC Radio 5 Live

BBC Radio 5 Live

News   •   Sep 08, 2016 16:41 BST

Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.