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2016

Generation Z is "touchpoint to the future of retail"

Generation Z is "touchpoint to the future of retail"

News   •   Nov 21, 2016 09:51 GMT

Supermarkets should offer in-store shopping apps, speedy delivery and engaging social media.

The Grocer: University challenge: symbol groups study the student market

The Grocer: University challenge: symbol groups study the student market

News   •   Nov 15, 2016 15:01 GMT

But “c-stores that are after the student wallets need to be much more price aware, and make that a feature of their offer,” advises Danielle Pinnington, founder of Shoppercentric. “They might find that loyalty reward schemes or solution promotions resonate well with this group. Or finding top-up solutions distinguishable from the big four such as a local dairy or freshly baked breads.”

BBC London News

BBC London News

News   •   Nov 03, 2016 12:00 GMT

Danielle was talking on BBC London News yesterday (Wednesday 2nd November) about Christmas shopping. Click on the link below and listen from 13 minutes in.

Research Live

Research Live

News   •   Oct 26, 2016 10:38 BST

There’s no denying the power of big data, says Shoppercentric’s Danielle Pinnington, but don't underestimate the power of spending time talking to consumers.

Shelflife: Then they came for our Marmite: Tesco price row with Unilever

Shelflife: Then they came for our Marmite: Tesco price row with Unilever

News   •   Oct 14, 2016 09:31 BST

According to shopper research agency Shoppercentric, Tesco needs to be mindful of this row in the face of its competition, especially the discounters who don’t deal with Unilever at all. “Unilever’s portfolio is big enough to make this a very difficult decision for Tesco,” says managing director Danielle Pinnington.

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BBC Radio Ulster

News   •   Oct 14, 2016 09:19 BST

Danielle was talking about Unilever and Tesco this evening. Listen 20 mins in.

BBC Radio Northampton

BBC Radio Northampton

News   •   Oct 13, 2016 14:38 BST

Iona was talking to Helen Blaby about the Unilever and Tesco story. Listen 50 mins in.

BBC Radio Hereford and Worcester

BBC Radio Hereford and Worcester

News   •   Oct 11, 2016 09:43 BST

Iona was talking yesterday morning about Christmas shopping. Not already?! Listen 25 minutes in.

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The Times

News   •   Oct 04, 2016 16:40 BST

Forecasting predictive analytics? Read our MD Danielle Pinnington's advice in today's copy of The Times

BBC Radio 5 Live

BBC Radio 5 Live

News   •   Sep 08, 2016 16:41 BST

Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.

BBC Radio Gloucestershire

BBC Radio Gloucestershire

News   •   Jul 13, 2016 11:35 BST

Iona Carter was talking to Mark Cummings about Marks and Spencer on Tuesday 12th July. Listen 2hrs 52mins in.

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Field Marketing: Uk grocery retail shifts focus to every day low pricing strategy

News   •   Jun 28, 2016 12:41 BST

A new industry report has been launched by independent shopper research agency, Shoppercentric.

NamNews: New Industry Report Reveals Point Of Sale Caught In A Perfect Storm

NamNews: New Industry Report Reveals Point Of Sale Caught In A Perfect Storm

News   •   Jun 28, 2016 11:49 BST

With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

News   •   Jun 28, 2016 10:31 BST

In this latest edition of WindowOn… we cast a light on POS and the key ingredients for shopper activation. Targeting your audience Simplicity of message Thinking beyond promotions Thinking beyond the cardboard too

Talking Retail: Report reveals top tips for effective POS displays

Talking Retail: Report reveals top tips for effective POS displays

News   •   Jun 27, 2016 13:21 BST

A new report by independent shopper research agency Shoppercentric has uncovered key success factors of Point of Sale (POS) material and how it can influence today’s shopper.

Retail Times: UK grocery retail shifts focus to every day low pricing strategy

Retail Times: UK grocery retail shifts focus to every day low pricing strategy

News   •   Jun 27, 2016 13:15 BST

With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question.

The Grocer: Brands to cut PoS spend as low pricing plans hit promotions

The Grocer: Brands to cut PoS spend as low pricing plans hit promotions

News   •   Jun 27, 2016 13:06 BST

A third of brands cited lack of proven return on investment for cuts to PoS spending

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Essential Retail: Comment: How to choose new in-store technologies

News   •   Jun 24, 2016 11:40 BST

UK retail is in a period of rapid change and as such, all manner of traditional retailing approaches are being called in to question.

Research Live

Research Live

News   •   Jun 20, 2016 13:11 BST

Ignorance Isn't Bliss- When gathering shopper insights, don't ignore non-buyers just because they ignore you

BBC Radio Wales

BBC Radio Wales

News   •   May 26, 2016 17:02 BST

We were talking to Jason Mohammad about the rise of coffee shops on BBC Radio Wales. Listen 22 mins in.