News • Feb 07, 2017 13:40 GMT
How do customers want retailers to interact with them in today's digital world? Essential Retail sits down with Shoppercentric's MD, Danielle Pinnington, to discuss the different ways retailers should think about conversing with their customers, to improve the experience and increase loyalty.
News • Jan 27, 2017 11:23 GMT
Our Director Iona Carter gives her views on changing shopper habits
News • Dec 20, 2016 11:16 GMT
A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.
News • Dec 06, 2016 12:35 GMT
A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider.
News • Nov 24, 2016 17:29 GMT
A new report examining the ‘Generation Z’ shoppers (aged 15 to 24) has been launched by independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.
News • Nov 24, 2016 14:32 GMT
A new report by Shoppercentric suggests that Generation Z – those between the ages of 15 to 24 – are set to shape the future of retail. So, move aside millennials, here’s a closer look at how this ‘communicative, confident and complex’ consumer shops - as well as a few ways retailers are targeting them.
News • Nov 21, 2016 17:39 GMT
Dismiss Generation Z shoppers at your peril, is the message from a new report which urges retailers to capitalise on an age group who are ‘open to persuasion’. The Shoppercentric research, which interviewed more than 1,000 UK consumers, found that Generation Z shoppers (ages 15 to 24) are digitally savvy, are open to influence from retailers, but also have very high expectations of them.
News • Nov 21, 2016 17:28 GMT
A new industry report from independent shopper research agency, Shoppercentric, has examined the buying habits and behaviours of ‘Generation Z’ (defined in the research as between ages 15 to 24), revealing a digitally-savvy generation who are open to influence by retailers, but who also have high expectations of them.
News • Nov 21, 2016 17:18 GMT
I don’t know if you managed to escape the office and make it to any of the Effectiveness Week sessions earlier this month – if you didn’t you should try next year because it was well worth it. I was involved in a session around Shopper Marketing, and had the pleasure of taking part in a discussion about the role of this area of marketing.
News • Nov 21, 2016 09:51 GMT
Supermarkets should offer in-store shopping apps, speedy delivery and engaging social media.
News • Nov 15, 2016 15:01 GMT
But “c-stores that are after the student wallets need to be much more price aware, and make that a feature of their offer,” advises Danielle Pinnington, founder of Shoppercentric. “They might find that loyalty reward schemes or solution promotions resonate well with this group. Or finding top-up solutions distinguishable from the big four such as a local dairy or freshly baked breads.”
News • Oct 14, 2016 09:31 BST
According to shopper research agency Shoppercentric, Tesco needs to be mindful of this row in the face of its competition, especially the discounters who don’t deal with Unilever at all. “Unilever’s portfolio is big enough to make this a very difficult decision for Tesco,” says managing director Danielle Pinnington.
News • Sep 08, 2016 16:41 BST
Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.