News • Nov 21, 2016 09:51 GMT
Supermarkets should offer in-store shopping apps, speedy delivery and engaging social media.
News • Nov 15, 2016 15:01 GMT
But “c-stores that are after the student wallets need to be much more price aware, and make that a feature of their offer,” advises Danielle Pinnington, founder of Shoppercentric. “They might find that loyalty reward schemes or solution promotions resonate well with this group. Or finding top-up solutions distinguishable from the big four such as a local dairy or freshly baked breads.”
News • Oct 14, 2016 09:31 BST
According to shopper research agency Shoppercentric, Tesco needs to be mindful of this row in the face of its competition, especially the discounters who don’t deal with Unilever at all. “Unilever’s portfolio is big enough to make this a very difficult decision for Tesco,” says managing director Danielle Pinnington.
News • Sep 08, 2016 16:41 BST
Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.
News • Jun 28, 2016 12:41 BST
A new industry report has been launched by independent shopper research agency, Shoppercentric.
News • Jun 28, 2016 11:49 BST
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.
News • Jun 27, 2016 13:21 BST
A new report by independent shopper research agency Shoppercentric has uncovered key success factors of Point of Sale (POS) material and how it can influence today’s shopper.
News • Jun 27, 2016 13:15 BST
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question.
News • Jun 27, 2016 13:06 BST
A third of brands cited lack of proven return on investment for cuts to PoS spending
News • Jun 24, 2016 11:40 BST
UK retail is in a period of rapid change and as such, all manner of traditional retailing approaches are being called in to question.