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2016

Shopper Stock Take 2017- Shoppers and Brexit

Shopper Stock Take 2017- Shoppers and Brexit

News   •   Mar 07, 2017 11:41 GMT

2017 could be a difficult year, but shoppers may feel they are better able to cope because of the coping strategies they learnt during the recession.

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Feb 28, 2017 09:55 GMT

Iona spoke to Malcolm Boyden about Haggling online. Do you Haggle? Listen approx. 11 minutes in.

Econsultancy- 10 epic digital marketing stats from this week

Econsultancy- 10 epic digital marketing stats from this week

News   •   Feb 10, 2017 13:45 GMT

New research from Shoppercentric has highlighted the changing expectations of grocery shoppers, as high quality produce overtakes competitive pricing in terms of importance.

Retail Times: Shoppers view product quality more important than cheap prices, new Index finds

Retail Times: Shoppers view product quality more important than cheap prices, new Index finds

News   •   Feb 09, 2017 13:54 GMT

Shoppercentric, have for a second year, launched its shopper Stock Take Index, enabling valuable year on year comparisons across UK shopper's thoughts and feelings about the grocery retail sector.

Netimperitive: Food Shopper Survey: Quality and service considered more important than price

Netimperitive: Food Shopper Survey: Quality and service considered more important than price

News   •   Feb 09, 2017 13:12 GMT

'The Big four grocers are still coming to terms with the fact that big box grocery retail is not the future so it is important that changes in shopper behaviour are noted- and acted upon.'

Kam City: Product Quality And Service Considered More Important Than Cheap Prices

Kam City: Product Quality And Service Considered More Important Than Cheap Prices

News   •   Feb 08, 2017 11:35 GMT

Independent research agency Shoppercentric has launched its latest Shopper Stock Take Index that provides valuable insights on UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate that there are a number of changes a-foot.

Convenience Store: Grocery shoppers now expect product quality above all else

Convenience Store: Grocery shoppers now expect product quality above all else

News   •   Feb 08, 2017 11:31 GMT

Product quality is now the most ‘critically important’ to shoppers followed by great customer service, according to the latest ‘Shopper Stock Take Index’ from independent shopper research agency, Shoppercentric.

Campaign: Service overtakes price among top concerns for food shoppers, survey shows

Campaign: Service overtakes price among top concerns for food shoppers, survey shows

News   •   Feb 08, 2017 10:52 GMT

Coverage of our new report Shopper Stock Take 2017

The Grocer: Good service increasingly important for grocery shoppers

The Grocer: Good service increasingly important for grocery shoppers

News   •   Feb 08, 2017 09:35 GMT

Coverage of our new report in The Grocer

WindowOn... Shopper Stock Take 2017

WindowOn... Shopper Stock Take 2017

News   •   Feb 08, 2017 09:25 GMT

In this latest edition of WindowOn... we launch our second annual review of our Shopper Stock Take – adding the shopper perspective to the sales results and retail news.

Essential Retail: Retail Ramble podcast: Customer conversations

Essential Retail: Retail Ramble podcast: Customer conversations

News   •   Feb 07, 2017 13:40 GMT

How do customers want retailers to interact with them in today's digital world? Essential Retail sits down with Shoppercentric's MD, Danielle Pinnington, to discuss the different ways retailers should think about conversing with their customers, to improve the experience and increase loyalty. 

Internet Retail: The Tesco Booker deal, seen from a multichannel angle

Internet Retail: The Tesco Booker deal, seen from a multichannel angle

News   •   Jan 27, 2017 11:23 GMT

Our Director Iona Carter gives her views on changing shopper habits

Essential Retail: The digital DNA of Generation Z

Essential Retail: The digital DNA of Generation Z

News   •   Dec 20, 2016 11:16 GMT

A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.

Fashion United: Generation Z shopping habits should be top of retailer's priority

Fashion United: Generation Z shopping habits should be top of retailer's priority

News   •   Dec 06, 2016 12:35 GMT

A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider.

BBC Radio Hereford and Worcester

BBC Radio Hereford and Worcester

News   •   Nov 24, 2016 19:32 GMT

Danielle was talking to Malcolm Boyden about shopping online and how our Gen Z shoppers rate speedy delivery top of the list when purchasing on-line. Listen 36 mins in.

Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study

News   •   Nov 24, 2016 17:29 GMT

A new report examining the ‘Generation Z’ shoppers (aged 15 to 24) has been launched by independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

Econsultancy- How retailers are targeting Generation Z

Econsultancy- How retailers are targeting Generation Z

News   •   Nov 24, 2016 14:32 GMT

A new report by Shoppercentric suggests that Generation Z – those between the ages of 15 to 24 – are set to shape the future of retail.  So, move aside millennials, here’s a closer look at how this ‘communicative, confident and complex’ consumer shops - as well as a few ways retailers are targeting them.  

Retail Systems- Generation Z Shoppers open to persuasion

Retail Systems- Generation Z Shoppers open to persuasion

News   •   Nov 21, 2016 17:39 GMT

Dismiss Generation Z shoppers at your peril, is the message from a new report which urges retailers to capitalise on an age group who are ‘open to persuasion’. The Shoppercentric research, which interviewed more than 1,000 UK consumers, found that Generation Z shoppers (ages 15 to 24) are digitally savvy, are open to influence from retailers, but also have very high expectations of them.

Talking Retail- Consumer research: A digitally-savvy generation open to influence by retailers

Talking Retail- Consumer research: A digitally-savvy generation open to influence by retailers

News   •   Nov 21, 2016 17:28 GMT

A new industry report from independent shopper research agency, Shoppercentric, has examined the buying habits and behaviours of ‘Generation Z’ (defined in the research as between ages 15 to 24), revealing a digitally-savvy generation who are open to influence by retailers, but who also have high expectations of them.

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FMCG News- Experience Shopping

News   •   Nov 21, 2016 17:18 GMT

I don’t know if you managed to escape the office and make it to any of the Effectiveness Week sessions earlier this month – if you didn’t you should try next year because it was well worth it. I was involved in a session around Shopper Marketing, and had the pleasure of taking part in a discussion about the role of this area of marketing.