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Essential Retail: The digital DNA of Generation Z

News   •   Dec 20, 2016 11:16 GMT

A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.

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