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Econsultancy- How retailers are targeting Generation Z

News   •   Nov 24, 2016 14:32 GMT

A new report by Shoppercentric suggests that Generation Z – those between the ages of 15 to 24 – are set to shape the future of retail.

So, move aside millennials, here’s a closer look at how this ‘communicative, confident and complex’ consumer shops - as well as a few ways retailers are targeting them.

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