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Econsultancy- How can brands combat a lack of consumer trust?

News   •   Sep 27, 2017 10:59 BST

New research suggests that today’s consumers are more distrustful than ever before.
According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.

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