In this latest edition of WindowOn… we cast a light on POS and the key ingredients for shopper activation.
Targeting your audience
Simplicity of message
Thinking beyond promotions
Thinking beyond the cardboard too
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.