Blog posts • Jun 21, 2018 15:10 BST
I was lucky enough to be asked to chair a session at Esomar’s Shopping Experience Seminar this month, having been part of the advisory panel which developed the event. Also on the panel were the likes of Unilever and Carrefour, so with such big businesses involved, and with the retail sector in such turmoil we were bound to have a challenging and thought provoking day.
Blog posts • Jun 07, 2018 10:22 BST
Look up ‘premature obituaries’ in Wikipedia and you will quickly discover a list of famous people as long as your arm who have mistakenly been reported as dead. Sean Connery and David Cameron to name just two. Some have since shuffled off in their own good time, others remain alive and well.
News • May 24, 2018 18:12 BST
Danielle spoke on Radio Wales about M&S and the news that they have suffered a 62.1% fall in pre-tax profits and over 100 stores will close by 2020. She talks to the morning team about the need to address the issues they have in clothing and how they should attract younger shoppers. Listen 45 mins in.
Blog posts • May 03, 2018 13:27 BST
References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the block. Gone are the old stereotypes of sulky, uncommunicative Kevin-The-Teenager characters. In their place we find a fascinating cohort, complex and cynical, confident and communicative and surprisingly worldly.
Blog posts • Apr 26, 2018 10:47 BST
It’s been a brutal few weeks for the UK retail sector, with various reports in the media about the state of the high street, and speculation about the demise of offline retail. And it isn’t all down to the growing strength of online retailers or even Beasts from the East!
Blog posts • Apr 17, 2018 10:03 BST
Shopping insight is about investing in increased sales. It’s about finding the solutions to the points of friction that inhibit conversion, the barriers that stop consumers becoming shoppers or shoppers becoming buyers. If you can capture great insights that improve your conversion rates by just 1%, you gain the knowledge that will deliver an immediate uplift in sales.
News • Apr 11, 2018 15:56 BST
The change in approach from Tesco seems to be paying off. A strong Christmas showed how far things had turned around, and the more confident approach to advertising and communication continues to demonstrate a return to what they are best at.
News • Apr 11, 2018 15:28 BST
Tesco’s latest results have revealed pre-tax profits of £1.3 billion for the year to 24 February, up from £145 million for the previous year, as UK like-for-like sales rose 2.2 per cent. This came on the back of innovations like the introduction of a contactless Clubcard, which was rolled out to 18 million Clubcard members during the period.
News • Apr 11, 2018 14:01 BST
Tesco has posted pre-tax profits of £1.3bn for the year to 24 February, up from £145m for the previous year, as UK like-for-like sales rose 2.2%. Danielle Pinnington, managing director at shopper research agency Shoppercentric, said Tesco’s approach, under boss Dave Lewis, seems to be paying off.
Blog posts • Mar 22, 2018 15:16 GMT
On the 3rd March The Grocer ran an article about Home Bargains inviting reps to make drive-thru pitches. The idea is to make buyers more accessible, encourage quick decision making, and cut the queues in reception. It’s worth noting the article said the likes of P&G would still be allowed through the reception doors, but it’s certainly a novel idea.
News • Mar 14, 2018 14:36 GMT
We add our view on the recent news that Morrison's have reported an 11% rise in profits.
News • Mar 14, 2018 14:21 GMT
Danielle Pinnington, managing director, Shoppercentric, observes: “Morrisons has been working hard to understand what today’s shoppers need from their stores, and putting those learnings into practice. Keeping an ear to the ground is so important as shopping habits, household spending pressures and the competitive context change so quickly.
Blog posts • Mar 13, 2018 13:09 GMT
With the increasing online challenge, grocery bricks & mortar stores need to deliver the pulling power that keeps shoppers coming back. There is much talk about the power of engaging in-store experiences, but what does that mean? It’s easy to say it’s all about bringing the environment to life without really knowing how that is achieved.
News • Mar 02, 2018 11:00 GMT
We discuss shoppers trust issues, as 1/3 of shoppers say they have boycotted a brand/retailer in the past