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Internet Retailing: The importance of trust: 36% say they’ve boycotted a brand

Internet Retailing: The importance of trust: 36% say they’ve boycotted a brand

News   •   Sep 28, 2017 10:15 BST

One in three shoppers have stopped buying a brand or from a business because they were uncomfortable with what they stood for, according to a new study out this week.

Econsultancy- How can brands combat a lack of consumer trust?

Econsultancy- How can brands combat a lack of consumer trust?

News   •   Sep 27, 2017 10:59 BST

New research suggests that today’s consumers are more distrustful than ever before.  According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.

eMarketer

eMarketer

News   •   Sep 27, 2017 10:38 BST

Our new report highlighted in 'Key Stats we need to know about today'

Promo Marketing: Disappointing promotions damage shopper trust

Promo Marketing: Disappointing promotions damage shopper trust

News   •   Sep 25, 2017 15:20 BST

Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust retailers and brands.

Research Live: Trust issues rife among UK shoppers

Research Live: Trust issues rife among UK shoppers

News   •   Sep 25, 2017 12:33 BST

UK – Almost half ( 46%) of UK shoppers are cynical, not agreeing with the statement that ‘they are trustful of others’, according to research from Shoppercentric.

Talking Retail: Local shops lead league table for shopper trust, says new survey

Talking Retail: Local shops lead league table for shopper trust, says new survey

News   •   Sep 25, 2017 11:00 BST

Research company Shoppercentric surveyed more than 1,000 people about their attitudes to retailers and brands and the independent trade came out ahead of the supermarkets when it came to trust.

Convenience Store: Independent retailers among the most trusted organisations

Convenience Store: Independent retailers among the most trusted organisations

News   •   Sep 25, 2017 10:40 BST

Independent local retailers are among the most trusted organisations, only beaten by the National Health Service (NHS), the police and schools, a report from research agency Shoppercentric has revealed.

SLR: Cynical Britain still trusts local retailers. Mostly.

SLR: Cynical Britain still trusts local retailers. Mostly.

News   •   Sep 25, 2017 10:30 BST

The research, entitled: “WindowON… Trust Issues”, was carried out across 1,048 UK shoppers aged 18+ and looked at how shoppers feel about the retailers and brands they purchase from.

WindowOn...Trust Issues

WindowOn...Trust Issues

News   •   Sep 25, 2017 10:08 BST

In our day to day work with clients we’ve noticed a more obvious cynicism among consumers emerging, so we wanted to look at how deep rooted this is, and the degree to which a mindset can drive action.