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2016

Tag / GenZ

They know they matter- 3rd May 2018

They know they matter- 3rd May 2018

Blog posts   •   May 03, 2018 13:27 BST

References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the block. Gone are the old stereotypes of sulky, uncommunicative Kevin-The-Teenager characters. In their place we find a fascinating cohort, complex and cynical, confident and communicative and surprisingly worldly.

Retail Systems- Generation Z Shoppers open to persuasion

Retail Systems- Generation Z Shoppers open to persuasion

News   •   Nov 21, 2016 17:39 GMT

Dismiss Generation Z shoppers at your peril, is the message from a new report which urges retailers to capitalise on an age group who are ‘open to persuasion’. The Shoppercentric research, which interviewed more than 1,000 UK consumers, found that Generation Z shoppers (ages 15 to 24) are digitally savvy, are open to influence from retailers, but also have very high expectations of them.

Talking Retail- Consumer research: A digitally-savvy generation open to influence by retailers

Talking Retail- Consumer research: A digitally-savvy generation open to influence by retailers

News   •   Nov 21, 2016 17:28 GMT

A new industry report from independent shopper research agency, Shoppercentric, has examined the buying habits and behaviours of ‘Generation Z’ (defined in the research as between ages 15 to 24), revealing a digitally-savvy generation who are open to influence by retailers, but who also have high expectations of them.