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FMCG News: Up Close

Blog posts   •   Oct 14, 2016 09:50 BST

Last week I was sat in a dark room, in front of a two way mirror watching some shoppers talk about a particular category. With me were some of the category team from the client company, and whilst the conversation among shoppers was keeping us all intrigued, it was the conversation between us as viewers during a quiet period for the shoppers that was just as revealing.  

Pop Up Shops

Pop Up Shops

Blog posts   •   Jan 21, 2016 14:45 GMT

Danielle talks about pop up stores 8and.com. See link below

FMCG News January 2016. Packaging Unravelled

FMCG News January 2016. Packaging Unravelled

News   •   Dec 22, 2015 16:55 GMT

Received your copy of FMCGnews. Be sure to check out Danielle's column on page 23 - "Packaging unravelled". Danielle looks at how the complexity of Christmas choice in supermarkets can be eased for the consumer.

FMCG News November 2015

FMCG News November 2015

News   •   Nov 05, 2015 11:35 GMT

Is Internet of everything important? We look at the potential possibilities for retail and areas where caution is needed.