Understanding shopper missions will only get you so far, says Shoppercentric’s Danielle Pinnington, who explains why shopping is now all about ‘horizons'.
There’s nowt so queer as folk
Savvy savers – or just plain sensible shoppers?
Danielle talks about pop up stores 8and.com.
See link below
Received your copy of FMCGnews. Be sure to check out Danielle's column on page 23 - "Packaging unravelled".
Danielle looks at how the complexity of Christmas choice in supermarkets can be eased for the consumer.
We touch on shopper trends and final tips for retailers
Our latest blog post via @FMCGnews is now live! Plastic bag charging is here!