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2016

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Could Brexit affect shopper habits?

Could Brexit affect shopper habits?

Blog posts   •   Jun 28, 2016 11:38 BST

When the Brexit news broke we were asked if we had any thoughts on the likely impact on shoppers. To be perfectly honest I was in such a state of shock that I couldn’t begin to marshall my thoughts.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

Press Releases   •   Jun 28, 2016 11:31 BST

Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

News   •   Jun 28, 2016 10:31 BST

In this latest edition of WindowOn… we cast a light on POS and the key ingredients for shopper activation. Targeting your audience Simplicity of message Thinking beyond promotions Thinking beyond the cardboard too

Talking Retail: Report reveals top tips for effective POS displays

Talking Retail: Report reveals top tips for effective POS displays

News   •   Jun 27, 2016 13:21 BST

A new report by independent shopper research agency Shoppercentric has uncovered key success factors of Point of Sale (POS) material and how it can influence today’s shopper.

Retail Times: UK grocery retail shifts focus to every day low pricing strategy

Retail Times: UK grocery retail shifts focus to every day low pricing strategy

News   •   Jun 27, 2016 13:15 BST

With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question.

The Grocer: Brands to cut PoS spend as low pricing plans hit promotions

The Grocer: Brands to cut PoS spend as low pricing plans hit promotions

News   •   Jun 27, 2016 13:06 BST

A third of brands cited lack of proven return on investment for cuts to PoS spending

Essential Retail: Comment: How to choose new in-store technologies

News   •   Jun 24, 2016 11:40 BST

UK retail is in a period of rapid change and as such, all manner of traditional retailing approaches are being called in to question.

Activating Activation

Activating Activation

Blog posts   •   Jun 20, 2016 17:02 BST

Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years.

Research Live

Research Live

News   •   Jun 20, 2016 13:11 BST

Ignorance Isn't Bliss- When gathering shopper insights, don't ignore non-buyers just because they ignore you

BBC Radio Wales

BBC Radio Wales

News   •   May 26, 2016 17:02 BST

We were talking to Jason Mohammad about the rise of coffee shops on BBC Radio Wales. Listen 22 mins in.

Don't Ignore the Shoppers who Ignore you

Don't Ignore the Shoppers who Ignore you

Blog posts   •   May 26, 2016 12:40 BST

Our new monthly blog post.

BBC Radio 4

News   •   May 20, 2016 11:36 BST

Iona was talking on the You and Yours programme about promotions and how shoppers have fallen out of love with multibuys.

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   May 19, 2016 17:45 BST

Listen to our Director Iona Carter on @bbchw. She was talking about shoppers & spending. Listen around 10 minutes in.

FMCG News May 2016

Blog posts   •   May 19, 2016 14:35 BST

There’s nowt so queer as folk

FMCG News April 2016

Blog posts   •   Apr 28, 2016 09:51 BST

Challenger brands and shopper research

BBC Northampton

BBC Northampton

News   •   Apr 13, 2016 13:21 BST

Danielle was talking to Chris Berrow on 13th April about Tesco, their financial results and what they are doing to improve sales. Listen 49 mins in.

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Apr 07, 2016 13:31 BST

Iona talking to Malcolm Boyden on 7th April about the interesting serving suggestion images on packaging! Listen 38 mins in.

The Grocer

The Grocer

News   •   Apr 01, 2016 09:25 BST

Lidl splashes out £78m to take lead in retailer ad spend Our comments in James Halliwells article

FMCG News March 2016

FMCG News March 2016

Blog posts   •   Mar 24, 2016 15:56 GMT

Improving the in-store experience. Danielle talks about how the in-store experience can mean many things.

SLR Mag

SLR Mag

News   •   Mar 10, 2016 13:37 GMT

Taking stock of shopper habits Shoppercentric has launched a new ‘Shopper Stock Take’ research index, set to become an annual benchmark, providing comparisons for future reviews. The report reveals new consumer trends, including shopping little and often, the increasing demand for fresh food and online shopping.