Press releases • Jun 28, 2016 11:31 BST
Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.
News • Jun 27, 2016 13:21 BST
A new report by independent shopper research agency Shoppercentric has uncovered key success factors of Point of Sale (POS) material and how it can influence today’s shopper.
News • Jun 27, 2016 13:15 BST
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question.
News • Jun 27, 2016 13:06 BST
A third of brands cited lack of proven return on investment for cuts to PoS spending
News • Jun 24, 2016 11:40 BST
UK retail is in a period of rapid change and as such, all manner of traditional retailing approaches are being called in to question.
News • Mar 10, 2016 13:37 GMT
Taking stock of shopper habits Shoppercentric has launched a new ‘Shopper Stock Take’ research index, set to become an annual benchmark, providing comparisons for future reviews. The report reveals new consumer trends, including shopping little and often, the increasing demand for fresh food and online shopping.