News • Nov 21, 2016 17:18 GMT
I don’t know if you managed to escape the office and make it to any of the Effectiveness Week sessions earlier this month – if you didn’t you should try next year because it was well worth it. I was involved in a session around Shopper Marketing, and had the pleasure of taking part in a discussion about the role of this area of marketing.
News • Nov 21, 2016 09:51 GMT
Supermarkets should offer in-store shopping apps, speedy delivery and engaging social media.
News • Nov 15, 2016 15:01 GMT
But “c-stores that are after the student wallets need to be much more price aware, and make that a feature of their offer,” advises Danielle Pinnington, founder of Shoppercentric. “They might find that loyalty reward schemes or solution promotions resonate well with this group. Or finding top-up solutions distinguishable from the big four such as a local dairy or freshly baked breads.”
Blog posts • Oct 14, 2016 09:50 BST
Last week I was sat in a dark room, in front of a two way mirror watching some shoppers talk about a particular category. With me were some of the category team from the client company, and whilst the conversation among shoppers was keeping us all intrigued, it was the conversation between us as viewers during a quiet period for the shoppers that was just as revealing.
News • Oct 14, 2016 09:31 BST
According to shopper research agency Shoppercentric, Tesco needs to be mindful of this row in the face of its competition, especially the discounters who don’t deal with Unilever at all. “Unilever’s portfolio is big enough to make this a very difficult decision for Tesco,” says managing director Danielle Pinnington.
Blog posts • Sep 21, 2016 17:29 BST
It never ceases to amaze us how ready various industry commentators and practitioners are to, well frankly, rubbish their fellow human beings’ ability to communicate with each other meaningfully. One speaker, whilst leading the charge for Big Data dominance at a recent conference we attended, even went as far as to describe surveys as ‘the bizarre idea you can ask shoppers what they want’!
Blog posts • Sep 09, 2016 15:26 BST
The issue for SportsDirect – amongst others they face such as shareholder hostility – is that all this negative news can and will have an impact on sales. Many of their shoppers may accept the low prices they want or need come at a price elsewhere in the business, and that this price isn’t something they are going to concern themselves with.
News • Sep 08, 2016 16:41 BST
Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.
Blog posts • Jul 21, 2016 13:22 BST
Here at Shoppercentric we have noticed an increasing interest among our clients for more immersive shopper research approaches. For many years we have encouraged clients to get more involved in the research process, so that they can feel much closer to the results and therefore more likely to reference and use the research.
Blog posts • Jun 28, 2016 13:48 BST
Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years.
News • Jun 28, 2016 12:41 BST
A new industry report has been launched by independent shopper research agency, Shoppercentric.
News • Jun 28, 2016 11:49 BST
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.