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2016

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The Grocer: University challenge: symbol groups study the student market

The Grocer: University challenge: symbol groups study the student market

News   •   Nov 15, 2016 15:01 GMT

But “c-stores that are after the student wallets need to be much more price aware, and make that a feature of their offer,” advises Danielle Pinnington, founder of Shoppercentric. “They might find that loyalty reward schemes or solution promotions resonate well with this group. Or finding top-up solutions distinguishable from the big four such as a local dairy or freshly baked breads.”

BBC London News

BBC London News

News   •   Nov 03, 2016 12:00 GMT

Danielle was talking on BBC London News yesterday (Wednesday 2nd November) about Christmas shopping. Click on the link below and listen from 13 minutes in.

In Store Matters

In Store Matters

Blog posts   •   Nov 01, 2016 10:20 GMT

In a recent meeting a client was sharing with us their frustrations about store loyalty data, and how grocery retailers are increasingly pushing brands to buy into that data in order to understand their shoppers.

Research Live

Research Live

News   •   Oct 26, 2016 10:38 BST

There’s no denying the power of big data, says Shoppercentric’s Danielle Pinnington, but don't underestimate the power of spending time talking to consumers.

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FMCG News: Up Close

Blog posts   •   Oct 14, 2016 09:50 BST

Last week I was sat in a dark room, in front of a two way mirror watching some shoppers talk about a particular category. With me were some of the category team from the client company, and whilst the conversation among shoppers was keeping us all intrigued, it was the conversation between us as viewers during a quiet period for the shoppers that was just as revealing.  

Shelflife: Then they came for our Marmite: Tesco price row with Unilever

Shelflife: Then they came for our Marmite: Tesco price row with Unilever

News   •   Oct 14, 2016 09:31 BST

According to shopper research agency Shoppercentric, Tesco needs to be mindful of this row in the face of its competition, especially the discounters who don’t deal with Unilever at all. “Unilever’s portfolio is big enough to make this a very difficult decision for Tesco,” says managing director Danielle Pinnington.

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BBC Radio Ulster

News   •   Oct 14, 2016 09:19 BST

Danielle was talking about Unilever and Tesco this evening. Listen 20 mins in.

BBC Radio Northampton

BBC Radio Northampton

News   •   Oct 13, 2016 14:38 BST

Iona was talking to Helen Blaby about the Unilever and Tesco story. Listen 50 mins in.

BBC Radio Hereford and Worcester

BBC Radio Hereford and Worcester

News   •   Oct 11, 2016 09:43 BST

Iona was talking yesterday morning about Christmas shopping. Not already?! Listen 25 minutes in.

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The Times

News   •   Oct 04, 2016 16:40 BST

Forecasting predictive analytics? Read our MD Danielle Pinnington's advice in today's copy of The Times

Why it’s good to talk… and listen, and watch

Why it’s good to talk… and listen, and watch

Blog posts   •   Sep 21, 2016 17:29 BST

It never ceases to amaze us how ready various industry commentators and practitioners are to, well frankly, rubbish their fellow human beings’ ability to communicate with each other meaningfully. One speaker, whilst leading the charge for Big Data dominance at a recent conference we attended, even went as far as to describe surveys as ‘the bizarre idea you can ask shoppers what they want’!

Trust Issues

Trust Issues

Blog posts   •   Sep 09, 2016 15:26 BST

The issue for SportsDirect – amongst others they face such as shareholder hostility – is that all this negative news can and will have an impact on sales. Many of their shoppers may accept the low prices they want or need come at a price elsewhere in the business, and that this price isn’t something they are going to concern themselves with.

BBC Radio 5 Live

BBC Radio 5 Live

News   •   Sep 08, 2016 16:41 BST

Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.

Immersing Clients

Immersing Clients

Blog posts   •   Jul 21, 2016 13:22 BST

Here at Shoppercentric we have noticed an increasing interest among our clients for more immersive shopper research approaches. For many years we have encouraged clients to get more involved in the research process, so that they can feel much closer to the results and therefore more likely to reference and use the research.

BBC Radio Gloucestershire

BBC Radio Gloucestershire

News   •   Jul 13, 2016 11:35 BST

Iona Carter was talking to Mark Cummings about Marks and Spencer on Tuesday 12th July. Listen 2hrs 52mins in.

Field Marketing: Guest Blog Activating Activation

Field Marketing: Guest Blog Activating Activation

Blog posts   •   Jun 28, 2016 13:48 BST

Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years.

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Field Marketing: Uk grocery retail shifts focus to every day low pricing strategy

News   •   Jun 28, 2016 12:41 BST

A new industry report has been launched by independent shopper research agency, Shoppercentric.

NamNews: New Industry Report Reveals Point Of Sale Caught In A Perfect Storm

NamNews: New Industry Report Reveals Point Of Sale Caught In A Perfect Storm

News   •   Jun 28, 2016 11:49 BST

With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.

Could Brexit affect shopper habits?

Could Brexit affect shopper habits?

Blog posts   •   Jun 28, 2016 11:38 BST

When the Brexit news broke we were asked if we had any thoughts on the likely impact on shoppers. To be perfectly honest I was in such a state of shock that I couldn’t begin to marshall my thoughts.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

Press Releases   •   Jun 28, 2016 11:31 BST

Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.