News • Sep 08, 2016 16:41 BST
Consumer trust in Sports Direct could be lost if owner Mike Ashley does not act quickly on concerns about the company's working practices, a retail analyst says. "Shoppers do take notice of this sort if information," Shoppercentric's retail analyst Danielle Pinnington told BBC Radio 5 live's Tony Livesey.
Blog posts • Jul 21, 2016 13:22 BST
Here at Shoppercentric we have noticed an increasing interest among our clients for more immersive shopper research approaches. For many years we have encouraged clients to get more involved in the research process, so that they can feel much closer to the results and therefore more likely to reference and use the research.
Blog posts • Jun 28, 2016 13:48 BST
Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years.
News • Jun 28, 2016 12:41 BST
A new industry report has been launched by independent shopper research agency, Shoppercentric.
News • Jun 28, 2016 11:49 BST
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.
Press Releases • Jun 28, 2016 11:31 BST
Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.
News • Jun 27, 2016 13:21 BST
A new report by independent shopper research agency Shoppercentric has uncovered key success factors of Point of Sale (POS) material and how it can influence today’s shopper.
News • Jun 27, 2016 13:15 BST
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question.
News • Jun 27, 2016 13:06 BST
A third of brands cited lack of proven return on investment for cuts to PoS spending
News • Jun 24, 2016 11:40 BST
UK retail is in a period of rapid change and as such, all manner of traditional retailing approaches are being called in to question.