News • Mar 14, 2017 12:20 GMT
As everyone working in the retail sector knows, digital is having a huge impact – yet we are really only at the tip of the iceberg in terms of how it affects and influences us. The seismic shift is likely to come when Generation Z start to access the spending power that allows them to become the new generation of shoppers.
Blog posts • Mar 09, 2017 11:51 GMT
Sales figures are such a huge part of how a category is measured, and yet sales give only one part of the story. What is often lacking is a real understanding of where the missed opportunities or the threats lie, and that is crucial for retailers and brands under pressure to grow sales at a time when price is no longer a clear differentiator.
Blog posts • Feb 20, 2017 11:56 GMT
Further to the sales results and retail news that invariably fills the media after Christmas, it’s also important that the industry takes note of the shopper perspective – and really takes into account the opinions of the very people whose behaviour leads to the headlines.
News • Feb 10, 2017 13:45 GMT
New research from Shoppercentric has highlighted the changing expectations of grocery shoppers, as high quality produce overtakes competitive pricing in terms of importance.
News • Feb 09, 2017 13:54 GMT
Shoppercentric, have for a second year, launched its shopper Stock Take Index, enabling valuable year on year comparisons across UK shopper's thoughts and feelings about the grocery retail sector.
News • Feb 09, 2017 13:12 GMT
'The Big four grocers are still coming to terms with the fact that big box grocery retail is not the future so it is important that changes in shopper behaviour are noted- and acted upon.'
News • Feb 08, 2017 11:35 GMT
Independent research agency Shoppercentric has launched its latest Shopper Stock Take Index that provides valuable insights on UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate that there are a number of changes a-foot.
News • Feb 08, 2017 11:31 GMT
Product quality is now the most ‘critically important’ to shoppers followed by great customer service, according to the latest ‘Shopper Stock Take Index’ from independent shopper research agency, Shoppercentric.
News • Feb 08, 2017 10:52 GMT
Coverage of our new report Shopper Stock Take 2017
News • Feb 08, 2017 09:35 GMT
Coverage of our new report in The Grocer
News • Feb 07, 2017 13:40 GMT
How do customers want retailers to interact with them in today's digital world? Essential Retail sits down with Shoppercentric's MD, Danielle Pinnington, to discuss the different ways retailers should think about conversing with their customers, to improve the experience and increase loyalty.
News • Jan 27, 2017 11:23 GMT
Our Director Iona Carter gives her views on changing shopper habits
Blog posts • Jan 11, 2017 09:14 GMT
As things start getting back to normal post-Christmas, I always find myself starting to reflect on the year just gone. It certainly was quite a year, with plenty happening in the wider world of politics, security and the economy.
News • Dec 20, 2016 11:16 GMT
A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.
News • Dec 06, 2016 12:35 GMT
A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider.