News • Sep 25, 2017 10:40 BST
Independent local retailers are among the most trusted organisations, only beaten by the National Health Service (NHS), the police and schools, a report from research agency Shoppercentric has revealed.
News • Sep 25, 2017 10:30 BST
The research, entitled: “WindowON… Trust Issues”, was carried out across 1,048 UK shoppers aged 18+ and looked at how shoppers feel about the retailers and brands they purchase from.
News • Jul 20, 2017 14:30 BST
What do shoppers want? The way we shop is rapidly evolving. What do the experts think?
News • Jul 17, 2017 15:18 BST
Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric. 2017 is certainly proving to be a roller coaster. Brexit talks are finally starting; the exchange rate remaining weak; prices on the increase; salaries failing to match inflation; and politics proving to be anything other than strong and stable.
Blog posts • May 25, 2017 19:16 BST
Do you ever get the feeling that qualitative projects are getting smaller but the demands on the project are getting bigger? Smaller time frames, less budget, longer lists of objectives, more channels, less time with respondents and a larger geographic area to cover.
Blog posts • Mar 27, 2017 09:58 BST
Sales figures are such a huge part of how a category is measured, and yet sales give only one part of the story. What is often lacking is a real understanding of where the missed opportunities or the threats lie, and that is crucial for retailers and brands under pressure to grow sales at a time when price is no longer a clear differentiator.