Blog posts • Oct 17, 2017 11:51 BST
A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Shopper Insight.
News • Sep 28, 2017 10:15 BST
One in three shoppers have stopped buying a brand or from a business because they were uncomfortable with what they stood for, according to a new study out this week.
Blog posts • Sep 27, 2017 13:16 BST
Cast your mind back to the amazing summer of 2012, when London hosted the Olympics. One of the most successful teams at the event was our cycling crew who showed the sporting world, through their marginal gains policy, that it is the small things that count.
News • Sep 27, 2017 10:59 BST
New research suggests that today’s consumers are more distrustful than ever before. According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.
News • Sep 25, 2017 15:20 BST
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust retailers and brands.
News • Sep 25, 2017 12:33 BST
UK – Almost half ( 46%) of UK shoppers are cynical, not agreeing with the statement that ‘they are trustful of others’, according to research from Shoppercentric.
News • Sep 25, 2017 11:00 BST
Research company Shoppercentric surveyed more than 1,000 people about their attitudes to retailers and brands and the independent trade came out ahead of the supermarkets when it came to trust.
News • Sep 25, 2017 10:40 BST
Independent local retailers are among the most trusted organisations, only beaten by the National Health Service (NHS), the police and schools, a report from research agency Shoppercentric has revealed.
News • Sep 25, 2017 10:30 BST
The research, entitled: “WindowON… Trust Issues”, was carried out across 1,048 UK shoppers aged 18+ and looked at how shoppers feel about the retailers and brands they purchase from.
News • Jul 20, 2017 14:30 BST
What do shoppers want? The way we shop is rapidly evolving. What do the experts think?
News • Jul 17, 2017 15:18 BST
Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric. 2017 is certainly proving to be a roller coaster. Brexit talks are finally starting; the exchange rate remaining weak; prices on the increase; salaries failing to match inflation; and politics proving to be anything other than strong and stable.