Blog posts • Feb 19, 2018 08:32 GMT
It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.
News • Feb 12, 2018 16:24 GMT
UK shoppers turn to smartphones for groceries Shoppercentric’s Stock Take Index, which comes from a survey of over 1,000 Brits, has found a substantial increase in smartphone usage for grocery shopping.
News • Feb 09, 2018 15:08 GMT
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty cards ‘a lot’ and 47% use them ‘occasionally’. Only 1% of survey respondents said they had never heard of loyalty cards.
News • Feb 08, 2018 14:53 GMT
A sizeable majority (57%) of consumers now use discounters at least once a month for their grocery shopping, up 13% on 2017 figures, new research reveals.
News • Feb 08, 2018 14:48 GMT
UK shoppers widening their repertoires, Shoppercentric SmartTVs and wearable devices have yet to make an impact on shopping patterns, according to the annual Shopper Stock Take report from Shoppercentric, involving 1,020 UK consumers.
News • Feb 07, 2018 14:37 GMT
Consumers are becoming more active and widening their shopping repertoires, according to shopper insights consultancy Shoppercentric.
Shopper Stock Take 2018- Trend to little and often shopping 'may have reached ceiling', claims new report
News • Feb 07, 2018 14:33 GMT
Shoppercentric’s latest Shopper Stock Take Index finds proportion shifted to little and often has plateaued at 16%.
Blog posts • Jan 12, 2018 16:25 GMT
Five years ago we had our Shoppercentric business cards re-designed, and included a QR code so our clients could easily scan and save our contact details. This was quite a talking point at the time, but over the years the talk became a bit more nostalgic in nature as QR codes dropped off the marketing agenda.
Blog posts • Jan 11, 2018 14:55 GMT
A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Retail/Shopper Insight.
Blog posts • Dec 15, 2017 10:51 GMT
Brand activation in-store can so often be a tactic that feels relatively easy to fall back on when sales are looking a little low. And yet it can come with a high price tag, and under such pressured situations it is bound to have high expectations riding on it. So you need to have confidence that the activation planned will be as effective as possible.
Blog posts • Nov 30, 2017 16:39 GMT
When the world around us is changing at such a frantic pace, it’s worth taking a step back in order to check that we really are on the right track. With all the upheaval in the UK grocery sector, it is all too easy for suppliers to be so caught up in range reviews, planograms and promotional schedules that they miss the bigger picture.
Blog posts • Nov 17, 2017 11:53 GMT
This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.
Blog posts • Nov 16, 2017 10:02 GMT
A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.