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Before the Brief

Before the Brief

Blog posts   •   Feb 19, 2018 08:32 GMT

It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.

Econsultancy- The best digital marketing stats we've seen this week

Econsultancy- The best digital marketing stats we've seen this week

News   •   Feb 12, 2018 16:24 GMT

UK shoppers turn to smartphones for groceries Shoppercentric’s Stock Take Index, which comes from a survey of over 1,000 Brits, has found a substantial increase in smartphone usage for grocery shopping.

Shopper Stock Take 2018

Shopper Stock Take 2018

News   •   Feb 12, 2018 16:11 GMT

This is the third year that we have conducted our Shopper Stock Take- a chance to add the shopper perspective to the sales results and retail news that invariably fills the media after Christmas.

Promo Marketing: Shoppercentric research: in tough times, consumers favour loyalty cards

Promo Marketing: Shoppercentric research: in tough times, consumers favour loyalty cards

News   •   Feb 09, 2018 15:08 GMT

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty cards ‘a lot’ and 47% use them ‘occasionally’. Only 1% of survey respondents said they had never heard of loyalty cards.

Convenience Store: Surge in discounter shopping amid perceived price hikes

Convenience Store: Surge in discounter shopping amid perceived price hikes

News   •   Feb 08, 2018 14:53 GMT

A sizeable majority (57%) of consumers now use discounters at least once a month for their grocery shopping, up 13% on 2017 figures, new research reveals.

Retail Technology Innovation Hub

Retail Technology Innovation Hub

News   •   Feb 08, 2018 14:48 GMT

UK shoppers widening their repertoires, Shoppercentric SmartTVs and wearable devices have yet to make an impact on shopping patterns, according to the annual Shopper Stock Take report from Shoppercentric, involving 1,020 UK consumers.

Talking Retail: Consumers widening their shopping repertoires, report finds

Talking Retail: Consumers widening their shopping repertoires, report finds

News   •   Feb 07, 2018 14:37 GMT

Consumers are becoming more active and widening their shopping repertoires, according to shopper insights consultancy Shoppercentric.

Shopper Stock Take 2018- Trend to little and often shopping 'may have reached ceiling', claims new report

Shopper Stock Take 2018- Trend to little and often shopping 'may have reached ceiling', claims new report

News   •   Feb 07, 2018 14:33 GMT

Shoppercentric’s latest Shopper Stock Take Index finds proportion shifted to little and often has plateaued at 16%.

SLR: Little & often’ shopper numbers level out

SLR: Little & often’ shopper numbers level out

News   •   Feb 07, 2018 14:32 GMT

The proportion of shoppers who have abandoned a big weekly shop in favour of shopping little and often has stalled at 16%, according to the 2018 edition of the Shoppercentric Shopper Stock Take Index.

QR codes back in vogue?

QR codes back in vogue?

Blog posts   •   Jan 12, 2018 16:25 GMT

Five years ago we had our Shoppercentric business cards re-designed, and included a QR code so our clients could easily scan and save our contact details. This was quite a talking point at the time, but over the years the talk became a bit more nostalgic in nature as QR codes dropped off the marketing agenda.

It's all about people and their behaviour

It's all about people and their behaviour

Blog posts   •   Jan 11, 2018 14:55 GMT

A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Retail/Shopper Insight.

BBC Radio Northampton

BBC Radio Northampton

News   •   Jan 04, 2018 13:58 GMT

Iona talks to Carson Wishart about Debenhams Christmas sales results. Listen 2hrs and 22mins in.

FMCG: Activation In-Store

FMCG: Activation In-Store

Blog posts   •   Dec 15, 2017 10:51 GMT

Brand activation in-store can so often be a tactic that feels relatively easy to fall back on when sales are looking a little low. And yet it can come with a high price tag, and under such pressured situations it is bound to have high expectations riding on it. So you need to have confidence that the activation planned will be as effective as possible.

The Purchase Funnel still works

The Purchase Funnel still works

Blog posts   •   Nov 30, 2017 16:39 GMT

When the world around us is changing at such a frantic pace, it’s worth taking a step back in order to check that we really are on the right track. With all the upheaval in the UK grocery sector, it is all too easy for suppliers to be so caught up in range reviews, planograms and promotional schedules that they miss the bigger picture.

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Nov 24, 2017 17:20 GMT

Iona talked to Malcolm Boyden about buying nothing on Black Friday! Listen approximately 2hrs 10 mins in.

FMCG: Will the Brexit Grinch steal Christmas?

FMCG: Will the Brexit Grinch steal Christmas?

Blog posts   •   Nov 17, 2017 11:53 GMT

This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.

Utilising semiotics in shopping insight

Utilising semiotics in shopping insight

Blog posts   •   Nov 16, 2017 10:02 GMT

A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.

BBC Coventry and Warwickshire

BBC Coventry and Warwickshire

News   •   Nov 15, 2017 14:33 GMT

Where will you be heading to for your Christmas shopping? Our Director Iona Carter picked up this topic - listen in from 2hrs 9 mins

BBC Wales

BBC Wales

News   •   Nov 09, 2017 13:36 GMT

Danielle talked to BBC Radio Wales about the Sainsbury's results and the merger with Argos. There are more and more pressures on pricing and competition. Listen from 1hr 14mins

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Nov 01, 2017 14:59 GMT

Danielle spoke to Elliot Webb about Poundland and how shoppers, whatever their wealth like a bargain!