Blog posts • Nov 17, 2017 11:53 GMT
This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.
Blog posts • Nov 16, 2017 10:02 GMT
A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.
Blog posts • Oct 26, 2017 13:15 BST
In a recent Mintel report online grocery sales were predicted to be worth £11.1bn in the UK in 2017 -an increase of £1.1bn since 2016. Other data shows that the online channel accounts for six percent of all grocery sales, and that the proportion of shoppers buying most or all of their groceries online is growing – 14 percent in 2017 vs seven percent in 2014.
Blog posts • Oct 17, 2017 11:51 BST
A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Shopper Insight.
News • Sep 28, 2017 10:15 BST
One in three shoppers have stopped buying a brand or from a business because they were uncomfortable with what they stood for, according to a new study out this week.
Blog posts • Sep 27, 2017 13:16 BST
Cast your mind back to the amazing summer of 2012, when London hosted the Olympics. One of the most successful teams at the event was our cycling crew who showed the sporting world, through their marginal gains policy, that it is the small things that count.
News • Sep 27, 2017 10:59 BST
New research suggests that today’s consumers are more distrustful than ever before. According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.
News • Sep 25, 2017 15:20 BST
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust retailers and brands.
News • Sep 25, 2017 12:33 BST
UK – Almost half ( 46%) of UK shoppers are cynical, not agreeing with the statement that ‘they are trustful of others’, according to research from Shoppercentric.
News • Sep 25, 2017 11:00 BST
Research company Shoppercentric surveyed more than 1,000 people about their attitudes to retailers and brands and the independent trade came out ahead of the supermarkets when it came to trust.