News • Feb 08, 2018 14:53 GMT
A sizeable majority (57%) of consumers now use discounters at least once a month for their grocery shopping, up 13% on 2017 figures, new research reveals.
News • Feb 08, 2018 14:48 GMT
UK shoppers widening their repertoires, Shoppercentric SmartTVs and wearable devices have yet to make an impact on shopping patterns, according to the annual Shopper Stock Take report from Shoppercentric, involving 1,020 UK consumers.
News • Feb 07, 2018 14:37 GMT
Consumers are becoming more active and widening their shopping repertoires, according to shopper insights consultancy Shoppercentric.
Shopper Stock Take 2018- Trend to little and often shopping 'may have reached ceiling', claims new report
News • Feb 07, 2018 14:33 GMT
Shoppercentric’s latest Shopper Stock Take Index finds proportion shifted to little and often has plateaued at 16%.
Blog posts • Jan 12, 2018 16:25 GMT
Five years ago we had our Shoppercentric business cards re-designed, and included a QR code so our clients could easily scan and save our contact details. This was quite a talking point at the time, but over the years the talk became a bit more nostalgic in nature as QR codes dropped off the marketing agenda.
Blog posts • Jan 11, 2018 14:55 GMT
A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Retail/Shopper Insight.
Blog posts • Dec 15, 2017 10:51 GMT
Brand activation in-store can so often be a tactic that feels relatively easy to fall back on when sales are looking a little low. And yet it can come with a high price tag, and under such pressured situations it is bound to have high expectations riding on it. So you need to have confidence that the activation planned will be as effective as possible.
Blog posts • Nov 30, 2017 16:39 GMT
When the world around us is changing at such a frantic pace, it’s worth taking a step back in order to check that we really are on the right track. With all the upheaval in the UK grocery sector, it is all too easy for suppliers to be so caught up in range reviews, planograms and promotional schedules that they miss the bigger picture.
Blog posts • Nov 17, 2017 11:53 GMT
This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.
Blog posts • Nov 16, 2017 10:02 GMT
A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.
Blog posts • Oct 26, 2017 13:15 BST
In a recent Mintel report online grocery sales were predicted to be worth £11.1bn in the UK in 2017 -an increase of £1.1bn since 2016. Other data shows that the online channel accounts for six percent of all grocery sales, and that the proportion of shoppers buying most or all of their groceries online is growing – 14 percent in 2017 vs seven percent in 2014.
Blog posts • Oct 17, 2017 11:51 BST
A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Shopper Insight.