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FMCG: Customer journeys or spiders webs

FMCG: Customer journeys or spiders webs

Blog posts   •   May 15, 2018 16:59 BST

There’s a lot of talk nowadays about the customer journey, with brands wanting to map the touchpoints that impact throughout the journey that we all take when we go from consumer to shopper to buyer.

They know they matter- 3rd May 2018

They know they matter- 3rd May 2018

Blog posts   •   May 03, 2018 13:27 BST

References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the block. Gone are the old stereotypes of sulky, uncommunicative Kevin-The-Teenager characters. In their place we find a fascinating cohort, complex and cynical, confident and communicative and surprisingly worldly.

FMCG News- April 2018

FMCG News- April 2018

Blog posts   •   Apr 26, 2018 10:47 BST

It’s been a brutal few weeks for the UK retail sector, with various reports in the media about the state of the high street, and speculation about the demise of offline retail. And it isn’t all down to the growing strength of online retailers or even Beasts from the East!

Going on Safari- 17th April 2018

Going on Safari- 17th April 2018

Blog posts   •   Apr 17, 2018 10:03 BST

Shopping insight is about investing in increased sales. It’s about finding the solutions to the points of friction that inhibit conversion, the barriers that stop consumers becoming shoppers or shoppers becoming buyers. If you can capture great insights that improve your conversion rates by just 1%, you gain the knowledge that will deliver an immediate uplift in sales.

BBC Radio Humberside

BBC Radio Humberside

News   •   Apr 12, 2018 17:15 BST

Danielle spoke to Andy Comfort about the news that store openings have fallen to their lowest level in seven years and last year an average of 16 stores closed every day. Listen 1 hr 15mins 30 seconds in

BBC Radio Sheffield

BBC Radio Sheffield

News   •   Apr 12, 2018 17:04 BST

Danielle spoke to Howard Pressman about the challenges facing UK High Streets. Listen 26 mins in.

BBC Coventry and Warwickshire

BBC Coventry and Warwickshire

News   •   Apr 12, 2018 16:02 BST

Danielle spoke to Phil Upton about the challenges the high street is facing and how it is changing. Listen 1hr 10mins in

Retail Week: Comment post- Tesco profits rise in ‘strong year of progress’

Retail Week: Comment post- Tesco profits rise in ‘strong year of progress’

News   •   Apr 11, 2018 15:56 BST

The change in approach from Tesco seems to be paying off. A strong Christmas showed how far things had turned around, and the more confident approach to advertising and communication continues to demonstrate a return to what they are best at.

Retail Systems- Tesco reports soaring sales profits

Retail Systems- Tesco reports soaring sales profits

News   •   Apr 11, 2018 15:28 BST

Tesco’s latest results have revealed pre-tax profits of £1.3 billion for the year to 24 February, up from £145 million for the previous year, as UK like-for-like sales rose 2.2 per cent. This came on the back of innovations like the introduction of a contactless Clubcard, which was rolled out to 18 million Clubcard members during the period.

Retail Times: Tesco reports profits surge and 2.2% like-for-like growth in UK sales

Retail Times: Tesco reports profits surge and 2.2% like-for-like growth in UK sales

News   •   Apr 11, 2018 14:01 BST

Tesco has posted pre-tax profits of £1.3bn for the year to 24 February, up from £145m for the previous year, as UK like-for-like sales rose 2.2%. Danielle Pinnington, managing director at shopper research agency Shoppercentric, said Tesco’s approach, under boss Dave Lewis, seems to be paying off.

FMCG: Convincing your Buyers

FMCG: Convincing your Buyers

Blog posts   •   Mar 22, 2018 15:16 GMT

On the 3rd March The Grocer ran an article about Home Bargains inviting reps to make drive-thru pitches. The idea is to make buyers more accessible, encourage quick decision making, and cut the queues in reception. It’s worth noting the article said the likes of P&G would still be allowed through the reception doors, but it’s certainly a novel idea.

Talking Retail- Morrisons reports rise in profits as turnaround continues

Talking Retail- Morrisons reports rise in profits as turnaround continues

News   •   Mar 14, 2018 14:36 GMT

We add our view on the recent news that Morrison's have reported an 11% rise in profits.

Essential Retail: Comment: Analysis: Online and wholesale fuel Morrisons comeback

Essential Retail: Comment: Analysis: Online and wholesale fuel Morrisons comeback

News   •   Mar 14, 2018 14:21 GMT

Danielle Pinnington, managing director, Shoppercentric, observes: “Morrisons has been working hard to understand what today’s shoppers need from their stores, and putting those learnings into practice. Keeping an ear to the ground is so important as shopping habits, household spending pressures and the competitive context change so quickly.

March Blog: Scoring goals in store means researching beyond the pitch

March Blog: Scoring goals in store means researching beyond the pitch

Blog posts   •   Mar 13, 2018 13:09 GMT

With the increasing online challenge, grocery bricks & mortar stores need to deliver the pulling power that keeps shoppers coming back. There is much talk about the power of engaging in-store experiences, but what does that mean? It’s easy to say it’s all about bringing the environment to life without really knowing how that is achieved.

Internet Retailing: Guest Comment. Are Shoppers all talk and no action?

Internet Retailing: Guest Comment. Are Shoppers all talk and no action?

News   •   Mar 02, 2018 11:00 GMT

We discuss shoppers trust issues, as 1/3 of shoppers say they have boycotted a brand/retailer in the past

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Feb 26, 2018 15:40 GMT

Danielle talks to Elliot Webb about the 5p levy on single cups that Starbucks are trialling. Listen approx. 21 minutes in

Before the Brief

Before the Brief

Blog posts   •   Feb 19, 2018 08:32 GMT

It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.

Econsultancy- The best digital marketing stats we've seen this week

Econsultancy- The best digital marketing stats we've seen this week

News   •   Feb 12, 2018 16:24 GMT

UK shoppers turn to smartphones for groceries Shoppercentric’s Stock Take Index, which comes from a survey of over 1,000 Brits, has found a substantial increase in smartphone usage for grocery shopping.

Shopper Stock Take 2018

Shopper Stock Take 2018

News   •   Feb 12, 2018 16:11 GMT

This is the third year that we have conducted our Shopper Stock Take- a chance to add the shopper perspective to the sales results and retail news that invariably fills the media after Christmas.

Promo Marketing: Shoppercentric research: in tough times, consumers favour loyalty cards

Promo Marketing: Shoppercentric research: in tough times, consumers favour loyalty cards

News   •   Feb 09, 2018 15:08 GMT

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty cards ‘a lot’ and 47% use them ‘occasionally’. Only 1% of survey respondents said they had never heard of loyalty cards.