Blog posts • May 03, 2018 13:27 BST
References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the block. Gone are the old stereotypes of sulky, uncommunicative Kevin-The-Teenager characters. In their place we find a fascinating cohort, complex and cynical, confident and communicative and surprisingly worldly.
Blog posts • Apr 26, 2018 10:47 BST
It’s been a brutal few weeks for the UK retail sector, with various reports in the media about the state of the high street, and speculation about the demise of offline retail. And it isn’t all down to the growing strength of online retailers or even Beasts from the East!
Blog posts • Apr 17, 2018 10:03 BST
Shopping insight is about investing in increased sales. It’s about finding the solutions to the points of friction that inhibit conversion, the barriers that stop consumers becoming shoppers or shoppers becoming buyers. If you can capture great insights that improve your conversion rates by just 1%, you gain the knowledge that will deliver an immediate uplift in sales.
News • Apr 11, 2018 15:56 BST
The change in approach from Tesco seems to be paying off. A strong Christmas showed how far things had turned around, and the more confident approach to advertising and communication continues to demonstrate a return to what they are best at.
News • Apr 11, 2018 15:28 BST
Tesco’s latest results have revealed pre-tax profits of £1.3 billion for the year to 24 February, up from £145 million for the previous year, as UK like-for-like sales rose 2.2 per cent. This came on the back of innovations like the introduction of a contactless Clubcard, which was rolled out to 18 million Clubcard members during the period.
News • Apr 11, 2018 14:01 BST
Tesco has posted pre-tax profits of £1.3bn for the year to 24 February, up from £145m for the previous year, as UK like-for-like sales rose 2.2%. Danielle Pinnington, managing director at shopper research agency Shoppercentric, said Tesco’s approach, under boss Dave Lewis, seems to be paying off.
Blog posts • Mar 22, 2018 15:16 GMT
On the 3rd March The Grocer ran an article about Home Bargains inviting reps to make drive-thru pitches. The idea is to make buyers more accessible, encourage quick decision making, and cut the queues in reception. It’s worth noting the article said the likes of P&G would still be allowed through the reception doors, but it’s certainly a novel idea.
News • Mar 14, 2018 14:36 GMT
We add our view on the recent news that Morrison's have reported an 11% rise in profits.
News • Mar 14, 2018 14:21 GMT
Danielle Pinnington, managing director, Shoppercentric, observes: “Morrisons has been working hard to understand what today’s shoppers need from their stores, and putting those learnings into practice. Keeping an ear to the ground is so important as shopping habits, household spending pressures and the competitive context change so quickly.
Blog posts • Mar 13, 2018 13:09 GMT
With the increasing online challenge, grocery bricks & mortar stores need to deliver the pulling power that keeps shoppers coming back. There is much talk about the power of engaging in-store experiences, but what does that mean? It’s easy to say it’s all about bringing the environment to life without really knowing how that is achieved.
News • Mar 02, 2018 11:00 GMT
We discuss shoppers trust issues, as 1/3 of shoppers say they have boycotted a brand/retailer in the past
Blog posts • Feb 19, 2018 08:32 GMT
It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.
News • Feb 12, 2018 16:24 GMT
UK shoppers turn to smartphones for groceries Shoppercentric’s Stock Take Index, which comes from a survey of over 1,000 Brits, has found a substantial increase in smartphone usage for grocery shopping.
News • Feb 09, 2018 15:08 GMT
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty cards ‘a lot’ and 47% use them ‘occasionally’. Only 1% of survey respondents said they had never heard of loyalty cards.