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2016

They know they matter- 3rd May 2018

They know they matter- 3rd May 2018

Blog posts   •   May 03, 2018 13:27 BST

References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the block. Gone are the old stereotypes of sulky, uncommunicative Kevin-The-Teenager characters. In their place we find a fascinating cohort, complex and cynical, confident and communicative and surprisingly worldly.

FMCG News- April 2018

FMCG News- April 2018

Blog posts   •   Apr 26, 2018 10:47 BST

It’s been a brutal few weeks for the UK retail sector, with various reports in the media about the state of the high street, and speculation about the demise of offline retail. And it isn’t all down to the growing strength of online retailers or even Beasts from the East!

FMCG: Convincing your Buyers

FMCG: Convincing your Buyers

Blog posts   •   Mar 22, 2018 15:16 GMT

On the 3rd March The Grocer ran an article about Home Bargains inviting reps to make drive-thru pitches. The idea is to make buyers more accessible, encourage quick decision making, and cut the queues in reception. It’s worth noting the article said the likes of P&G would still be allowed through the reception doors, but it’s certainly a novel idea.

FMCG: Will the Brexit Grinch steal Christmas?

FMCG: Will the Brexit Grinch steal Christmas?

Blog posts   •   Nov 17, 2017 11:53 GMT

This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.

Utilising semiotics in shopping insight

Utilising semiotics in shopping insight

Blog posts   •   Nov 16, 2017 10:02 GMT

A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.

FMCG: Category Management Online

FMCG: Category Management Online

Blog posts   •   Oct 26, 2017 13:15 BST

In a recent Mintel report online grocery sales were predicted to be worth £11.1bn in the UK in 2017 -an increase of £1.1bn since 2016. Other data shows that the online channel accounts for six percent of all grocery sales, and that the proportion of shoppers buying most or all of their groceries online is growing – 14 percent in 2017 vs seven percent in 2014.

Online Shopping

Online Shopping

Blog posts   •   Oct 17, 2017 11:51 BST

A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Shopper Insight.

FMCG News- May 2017

FMCG News- May 2017

Blog posts   •   May 18, 2017 16:11 BST

It’s always good to step out of the office and see what’s going on. Recently we attended a conference looking at category strategies, and the key themes struck a chord with what we’re hearing amongst our clients.

Back to Basics

Back to Basics

Blog posts   •   Mar 09, 2017 11:51 GMT

Sales figures are such a huge part of how a category is measured, and yet sales give only one part of the story. What is often lacking is a real understanding of where the missed opportunities or the threats lie, and that is crucial for retailers and brands under pressure to grow sales at a time when price is no longer a clear differentiator.

2016 in the rear view mirror!

2016 in the rear view mirror!

Blog posts   •   Jan 11, 2017 09:14 GMT

As things start getting back to normal post-Christmas, I always find myself starting to reflect on the year just gone. It certainly was quite a year, with plenty happening in the wider world of politics, security and the economy.

The Impulse mindset

The Impulse mindset

Blog posts   •   Nov 29, 2016 13:21 GMT

The impulse mindset The shift in shopping habits from weekly large trolley trips to smaller more frequent shops is leading to a range of challenges for retailers and brands alike.

Trust Issues

Trust Issues

Blog posts   •   Sep 09, 2016 15:26 BST

The issue for SportsDirect – amongst others they face such as shareholder hostility – is that all this negative news can and will have an impact on sales. Many of their shoppers may accept the low prices they want or need come at a price elsewhere in the business, and that this price isn’t something they are going to concern themselves with.

Could Brexit affect shopper habits?

Could Brexit affect shopper habits?

Blog posts   •   Jun 28, 2016 11:38 BST

When the Brexit news broke we were asked if we had any thoughts on the likely impact on shoppers. To be perfectly honest I was in such a state of shock that I couldn’t begin to marshall my thoughts.

Don't Ignore the Shoppers who Ignore you

Don't Ignore the Shoppers who Ignore you

Blog posts   •   May 26, 2016 12:40 BST

Our new monthly blog post.

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FMCG News May 2016

Blog posts   •   May 19, 2016 14:35 BST

There’s nowt so queer as folk

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FMCG News April 2016

Blog posts   •   Apr 28, 2016 09:51 BST

Challenger brands and shopper research