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Back to Basics

Back to Basics

Blog posts   •   Mar 09, 2017 11:51 GMT

Sales figures are such a huge part of how a category is measured, and yet sales give only one part of the story. What is often lacking is a real understanding of where the missed opportunities or the threats lie, and that is crucial for retailers and brands under pressure to grow sales at a time when price is no longer a clear differentiator.

The Impulse mindset

The Impulse mindset

Blog posts   •   Nov 29, 2016 13:21 GMT

The impulse mindset The shift in shopping habits from weekly large trolley trips to smaller more frequent shops is leading to a range of challenges for retailers and brands alike.

FMCG News: Up Close

Blog posts   •   Oct 14, 2016 09:50 BST

Last week I was sat in a dark room, in front of a two way mirror watching some shoppers talk about a particular category. With me were some of the category team from the client company, and whilst the conversation among shoppers was keeping us all intrigued, it was the conversation between us as viewers during a quiet period for the shoppers that was just as revealing.  

FMCG News April 2016

Blog posts   •   Apr 28, 2016 09:51 BST

Challenger brands and shopper research