Follow Shoppercentric

Tags

Shoppers

retail

2016

FMCG News- April 2017

FMCG News- April 2017

Blog posts   •   Apr 28, 2017 10:24 BST

Recently we’ve been putting some thought into how GenZ might develop as shoppers. In fact, the oldest of that cohort are already out and about spending money, so it won’t be long before they are part of the mainstream target market.

FMCG News- March 2017

FMCG News- March 2017

Blog posts   •   Mar 27, 2017 09:58 BST

Sales figures are such a huge part of how a category is measured, and yet sales give only one part of the story. What is often lacking is a real understanding of where the missed opportunities or the threats lie, and that is crucial for retailers and brands under pressure to grow sales at a time when price is no longer a clear differentiator.

Back to Basics

Back to Basics

Blog posts   •   Mar 09, 2017 11:51 GMT

Sales figures are such a huge part of how a category is measured, and yet sales give only one part of the story. What is often lacking is a real understanding of where the missed opportunities or the threats lie, and that is crucial for retailers and brands under pressure to grow sales at a time when price is no longer a clear differentiator.

So, what’s new for 2017?

So, what’s new for 2017?

Blog posts   •   Feb 20, 2017 11:56 GMT

Further to the sales results and retail news that invariably fills the media after Christmas, it’s also important that the industry takes note of the shopper perspective – and really takes into account the opinions of the very people whose behaviour leads to the headlines.

2016 in the rear view mirror!

2016 in the rear view mirror!

Blog posts   •   Jan 11, 2017 09:14 GMT

As things start getting back to normal post-Christmas, I always find myself starting to reflect on the year just gone. It certainly was quite a year, with plenty happening in the wider world of politics, security and the economy.

The Impulse mindset

The Impulse mindset

Blog posts   •   Nov 29, 2016 13:21 GMT

The impulse mindset The shift in shopping habits from weekly large trolley trips to smaller more frequent shops is leading to a range of challenges for retailers and brands alike.

In Store Matters

In Store Matters

Blog posts   •   Nov 01, 2016 10:20 GMT

In a recent meeting a client was sharing with us their frustrations about store loyalty data, and how grocery retailers are increasingly pushing brands to buy into that data in order to understand their shoppers.

FMCG News: Up Close

Blog posts   •   Oct 14, 2016 09:50 BST

Last week I was sat in a dark room, in front of a two way mirror watching some shoppers talk about a particular category. With me were some of the category team from the client company, and whilst the conversation among shoppers was keeping us all intrigued, it was the conversation between us as viewers during a quiet period for the shoppers that was just as revealing.  

Why it’s good to talk… and listen, and watch

Why it’s good to talk… and listen, and watch

Blog posts   •   Sep 21, 2016 17:29 BST

It never ceases to amaze us how ready various industry commentators and practitioners are to, well frankly, rubbish their fellow human beings’ ability to communicate with each other meaningfully. One speaker, whilst leading the charge for Big Data dominance at a recent conference we attended, even went as far as to describe surveys as ‘the bizarre idea you can ask shoppers what they want’!

Trust Issues

Trust Issues

Blog posts   •   Sep 09, 2016 15:26 BST

The issue for SportsDirect – amongst others they face such as shareholder hostility – is that all this negative news can and will have an impact on sales. Many of their shoppers may accept the low prices they want or need come at a price elsewhere in the business, and that this price isn’t something they are going to concern themselves with.

Immersing Clients

Immersing Clients

Blog posts   •   Jul 21, 2016 13:22 BST

Here at Shoppercentric we have noticed an increasing interest among our clients for more immersive shopper research approaches. For many years we have encouraged clients to get more involved in the research process, so that they can feel much closer to the results and therefore more likely to reference and use the research.

Field Marketing: Guest Blog Activating Activation

Field Marketing: Guest Blog Activating Activation

Blog posts   •   Jun 28, 2016 13:48 BST

Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years.

Could Brexit affect shopper habits?

Could Brexit affect shopper habits?

Blog posts   •   Jun 28, 2016 11:38 BST

When the Brexit news broke we were asked if we had any thoughts on the likely impact on shoppers. To be perfectly honest I was in such a state of shock that I couldn’t begin to marshall my thoughts.

Activating Activation

Activating Activation

Blog posts   •   Jun 20, 2016 17:02 BST

Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years.

Don't Ignore the Shoppers who Ignore you

Don't Ignore the Shoppers who Ignore you

Blog posts   •   May 26, 2016 12:40 BST

Our new monthly blog post.

FMCG News May 2016

Blog posts   •   May 19, 2016 14:35 BST

There’s nowt so queer as folk

FMCG News April 2016

Blog posts   •   Apr 28, 2016 09:51 BST

Challenger brands and shopper research

FMCG News March 2016

FMCG News March 2016

Blog posts   •   Mar 24, 2016 15:56 GMT

Improving the in-store experience. Danielle talks about how the in-store experience can mean many things.

FMCG News February 2016

FMCG News February 2016

Blog posts   •   Feb 18, 2016 15:27 GMT

Savvy savers – or just plain sensible shoppers?

Pop Up Shops

Pop Up Shops

Blog posts   •   Jan 21, 2016 14:45 GMT

Danielle talks about pop up stores 8and.com. See link below