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2016

Why it’s good to talk… and listen, and watch

Why it’s good to talk… and listen, and watch

Blog posts   •   Sep 21, 2016 17:29 BST

It never ceases to amaze us how ready various industry commentators and practitioners are to, well frankly, rubbish their fellow human beings’ ability to communicate with each other meaningfully. One speaker, whilst leading the charge for Big Data dominance at a recent conference we attended, even went as far as to describe surveys as ‘the bizarre idea you can ask shoppers what they want’!

Trust Issues

Trust Issues

Blog posts   •   Sep 09, 2016 15:26 BST

The issue for SportsDirect – amongst others they face such as shareholder hostility – is that all this negative news can and will have an impact on sales. Many of their shoppers may accept the low prices they want or need come at a price elsewhere in the business, and that this price isn’t something they are going to concern themselves with.

Immersing Clients

Immersing Clients

Blog posts   •   Jul 21, 2016 13:22 BST

Here at Shoppercentric we have noticed an increasing interest among our clients for more immersive shopper research approaches. For many years we have encouraged clients to get more involved in the research process, so that they can feel much closer to the results and therefore more likely to reference and use the research.

Field Marketing: Guest Blog Activating Activation

Field Marketing: Guest Blog Activating Activation

Blog posts   •   Jun 28, 2016 13:48 BST

Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years.

Could Brexit affect shopper habits?

Could Brexit affect shopper habits?

Blog posts   •   Jun 28, 2016 11:38 BST

When the Brexit news broke we were asked if we had any thoughts on the likely impact on shoppers. To be perfectly honest I was in such a state of shock that I couldn’t begin to marshall my thoughts.

Activating Activation

Activating Activation

Blog posts   •   Jun 20, 2016 17:02 BST

Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years.

Don't Ignore the Shoppers who Ignore you

Don't Ignore the Shoppers who Ignore you

Blog posts   •   May 26, 2016 12:40 BST

Our new monthly blog post.

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FMCG News May 2016

Blog posts   •   May 19, 2016 14:35 BST

There’s nowt so queer as folk

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FMCG News April 2016

Blog posts   •   Apr 28, 2016 09:51 BST

Challenger brands and shopper research

FMCG News March 2016

FMCG News March 2016

Blog posts   •   Mar 24, 2016 15:56 GMT

Improving the in-store experience. Danielle talks about how the in-store experience can mean many things.

FMCG News February 2016

FMCG News February 2016

Blog posts   •   Feb 18, 2016 15:27 GMT

Savvy savers – or just plain sensible shoppers?

Pop Up Shops

Pop Up Shops

Blog posts   •   Jan 21, 2016 14:45 GMT

Danielle talks about pop up stores 8and.com. See link below

Christmas is coming

Christmas is coming

Blog posts   •   Oct 29, 2015 13:47 GMT

We touch on shopper trends and final tips for retailers

FMCG news

FMCG news

Blog posts   •   Oct 22, 2015 16:42 BST

Our latest blog post via @FMCGnews is now live! Plastic bag charging is here!