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FMCG News: Up Close

Blog post   •   Oct 14, 2016 09:50 BST

Last week I was sat in a dark room, in front of a two way mirror watching some shoppers talk about a particular category. With me were some of the category team from the client company, and whilst the conversation among shoppers was keeping us all intrigued, it was the conversation between us as viewers during a quiet period for the shoppers that was just as revealing.

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