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FMCG News- May 2017

Blog post   •   May 18, 2017 16:11 BST

Moving on from Price

It’s always good to step out of the office and see what’s going on. Recently we attended a conference looking at category strategies, and the key themes struck a chord with what we’re hearing amongst our clients: More than ever manufacturers are keen to talk about more than price with their retail customers, and the agreement that price can only ever be a short term lever to drive growth.

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