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FMCG News- April 2017

Blog post   •   Apr 28, 2017 10:24 BST

Talking social media

Recently we’ve been putting some thought into how GenZ might develop as shoppers. In fact, the oldest of that cohort are already out and about spending money, so it won’t be long before they are part of the mainstream target market.
And yet, they aren’t mainstream as we know it. They are the generation that has grown up with touchscreens at their fingertips, for whom a smartphone is a given, and social media is the go-to means of communication.

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