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FMCG: Joint Business Planning

FMCG: Joint Business Planning

Blog posts   •   Jun 21, 2018 15:10 BST

I was lucky enough to be asked to chair a session at Esomar’s Shopping Experience Seminar this month, having been part of the advisory panel which developed the event. Also on the panel were the likes of Unilever and Carrefour, so with such big businesses involved, and with the retail sector in such turmoil we were bound to have a challenging and thought provoking day.

"The reports of my death have been greatly exaggerated."

"The reports of my death have been greatly exaggerated."

Blog posts   •   Jun 07, 2018 10:22 BST

Look up ‘premature obituaries’ in Wikipedia and you will quickly discover a list of famous people as long as your arm who have mistakenly been reported as dead. Sean Connery and David Cameron to name just two. Some have since shuffled off in their own good time, others remain alive and well.

FMCG: Customer journeys or spiders webs

FMCG: Customer journeys or spiders webs

Blog posts   •   May 15, 2018 16:59 BST

There’s a lot of talk nowadays about the customer journey, with brands wanting to map the touchpoints that impact throughout the journey that we all take when we go from consumer to shopper to buyer.

They know they matter- 3rd May 2018

They know they matter- 3rd May 2018

Blog posts   •   May 03, 2018 13:27 BST

References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the block. Gone are the old stereotypes of sulky, uncommunicative Kevin-The-Teenager characters. In their place we find a fascinating cohort, complex and cynical, confident and communicative and surprisingly worldly.

FMCG News- April 2018

FMCG News- April 2018

Blog posts   •   Apr 26, 2018 10:47 BST

It’s been a brutal few weeks for the UK retail sector, with various reports in the media about the state of the high street, and speculation about the demise of offline retail. And it isn’t all down to the growing strength of online retailers or even Beasts from the East!

Going on Safari- 17th April 2018

Going on Safari- 17th April 2018

Blog posts   •   Apr 17, 2018 10:03 BST

Shopping insight is about investing in increased sales. It’s about finding the solutions to the points of friction that inhibit conversion, the barriers that stop consumers becoming shoppers or shoppers becoming buyers. If you can capture great insights that improve your conversion rates by just 1%, you gain the knowledge that will deliver an immediate uplift in sales.

FMCG: Convincing your Buyers

FMCG: Convincing your Buyers

Blog posts   •   Mar 22, 2018 15:16 GMT

On the 3rd March The Grocer ran an article about Home Bargains inviting reps to make drive-thru pitches. The idea is to make buyers more accessible, encourage quick decision making, and cut the queues in reception. It’s worth noting the article said the likes of P&G would still be allowed through the reception doors, but it’s certainly a novel idea.

March Blog: Scoring goals in store means researching beyond the pitch

March Blog: Scoring goals in store means researching beyond the pitch

Blog posts   •   Mar 13, 2018 13:09 GMT

With the increasing online challenge, grocery bricks & mortar stores need to deliver the pulling power that keeps shoppers coming back. There is much talk about the power of engaging in-store experiences, but what does that mean? It’s easy to say it’s all about bringing the environment to life without really knowing how that is achieved.

Before the Brief

Before the Brief

Blog posts   •   Feb 19, 2018 08:32 GMT

It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.

QR codes back in vogue?

QR codes back in vogue?

Blog posts   •   Jan 12, 2018 16:25 GMT

Five years ago we had our Shoppercentric business cards re-designed, and included a QR code so our clients could easily scan and save our contact details. This was quite a talking point at the time, but over the years the talk became a bit more nostalgic in nature as QR codes dropped off the marketing agenda.

It's all about people and their behaviour

It's all about people and their behaviour

Blog posts   •   Jan 11, 2018 14:55 GMT

A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Retail/Shopper Insight.

FMCG: Activation In-Store

FMCG: Activation In-Store

Blog posts   •   Dec 15, 2017 10:51 GMT

Brand activation in-store can so often be a tactic that feels relatively easy to fall back on when sales are looking a little low. And yet it can come with a high price tag, and under such pressured situations it is bound to have high expectations riding on it. So you need to have confidence that the activation planned will be as effective as possible.

The Purchase Funnel still works

The Purchase Funnel still works

Blog posts   •   Nov 30, 2017 16:39 GMT

When the world around us is changing at such a frantic pace, it’s worth taking a step back in order to check that we really are on the right track. With all the upheaval in the UK grocery sector, it is all too easy for suppliers to be so caught up in range reviews, planograms and promotional schedules that they miss the bigger picture.

FMCG: Will the Brexit Grinch steal Christmas?

FMCG: Will the Brexit Grinch steal Christmas?

Blog posts   •   Nov 17, 2017 11:53 GMT

This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.

Utilising semiotics in shopping insight

Utilising semiotics in shopping insight

Blog posts   •   Nov 16, 2017 10:02 GMT

A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.

FMCG: Category Management Online

FMCG: Category Management Online

Blog posts   •   Oct 26, 2017 13:15 BST

In a recent Mintel report online grocery sales were predicted to be worth £11.1bn in the UK in 2017 -an increase of £1.1bn since 2016. Other data shows that the online channel accounts for six percent of all grocery sales, and that the proportion of shoppers buying most or all of their groceries online is growing – 14 percent in 2017 vs seven percent in 2014.

Online Shopping

Online Shopping

Blog posts   •   Oct 17, 2017 11:51 BST

A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Shopper Insight.

FMCG Small Issues do Matter

FMCG Small Issues do Matter

Blog posts   •   Sep 27, 2017 13:16 BST

Cast your mind back to the amazing summer of 2012, when London hosted the Olympics. One of the most successful teams at the event was our cycling crew who showed the sporting world, through their marginal gains policy, that it is the small things that count.

Feeling the Squeeze

Feeling the Squeeze

Blog posts   •   May 25, 2017 19:16 BST

Do you ever get the feeling that qualitative projects are getting smaller but the demands on the project are getting bigger? Smaller time frames, less budget, longer lists of objectives, more channels, less time with respondents and a larger geographic area to cover.

FMCG News- May 2017

FMCG News- May 2017

Blog posts   •   May 18, 2017 16:11 BST

It’s always good to step out of the office and see what’s going on. Recently we attended a conference looking at category strategies, and the key themes struck a chord with what we’re hearing amongst our clients.