23rd May 2018: BBC Three Counties Radio

News   •   May 24, 2018 18:04 BST

Iona spoke to Jonathon Vernon- Smith about M&S and the reports of their drop in profits. She gives her advice on what they should do! Listen 39 mins in.

FMCG: Customer journeys or spiders webs

Blog posts   •   May 15, 2018 16:59 BST

There’s a lot of talk nowadays about the customer journey, with brands wanting to map the touchpoints that impact throughout the journey that we all take when we go from consumer to shopper to buyer.

They know they matter- 3rd May 2018

Blog posts   •   May 03, 2018 13:27 BST

References to ‘Gen Z’ (defined as 15-24yrs) are everywhere these days as brands and retailers seek to demystify these new kids on the block. Gone are the old stereotypes of sulky, uncommunicative Kevin-The-Teenager characters. In their place we find a fascinating cohort, complex and cynical, confident and communicative and surprisingly worldly.

Going on Safari- 17th April 2018

Blog posts   •   Apr 17, 2018 10:03 BST

Shopping insight is about investing in increased sales. It’s about finding the solutions to the points of friction that inhibit conversion, the barriers that stop consumers becoming shoppers or shoppers becoming buyers. If you can capture great insights that improve your conversion rates by just 1%, you gain the knowledge that will deliver an immediate uplift in sales.

BBC Coventry and Warwickshire

News   •   Apr 12, 2018 16:02 BST

Danielle spoke to Phil Upton about the challenges the high street is facing and how it is changing. Listen 1hr 10mins in

Retail Week: Comment post- Tesco profits rise in ‘strong year of progress’

News   •   Apr 11, 2018 15:56 BST

The change in approach from Tesco seems to be paying off. A strong Christmas showed how far things had turned around, and the more confident approach to advertising and communication continues to demonstrate a return to what they are best at.

Retail Systems- Tesco reports soaring sales profits

News   •   Apr 11, 2018 15:28 BST

Tesco’s latest results have revealed pre-tax profits of £1.3 billion for the year to 24 February, up from £145 million for the previous year, as UK like-for-like sales rose 2.2 per cent. This came on the back of innovations like the introduction of a contactless Clubcard, which was rolled out to 18 million Clubcard members during the period.

Retail Times: Tesco reports profits surge and 2.2% like-for-like growth in UK sales

News   •   Apr 11, 2018 14:01 BST

Tesco has posted pre-tax profits of £1.3bn for the year to 24 February, up from £145m for the previous year, as UK like-for-like sales rose 2.2%. Danielle Pinnington, managing director at shopper research agency Shoppercentric, said Tesco’s approach, under boss Dave Lewis, seems to be paying off.

Talking Retail- Morrisons reports rise in profits as turnaround continues

News   •   Mar 14, 2018 14:36 GMT

We add our view on the recent news that Morrison's have reported an 11% rise in profits.

Shopper Stock Take 2018- Trend to little and often shopping 'may have reached ceiling', claims new report

News   •   Feb 07, 2018 14:33 GMT

Shoppercentric’s latest Shopper Stock Take Index finds proportion shifted to little and often has plateaued at 16%.

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About Shoppercentric

We show you how to turn shoppers into buyers

We are a truly specialist agency, with a single minded focus on the shopper and an open minded approach to research design. With extensive Director-level client and agency-side experience we know how to:

Design fit for purpose research projects, choosing from a wide range of new and traditional methodologies
Deliver insights with impact, ensuring the right people get the right messages in the right way
Apply commercial common sense to the recommendations we make for action at brand, category, store or channel level


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