Going on Safari- 17th April 2018

Blog posts   •   Apr 17, 2018 10:03 BST

Shopping insight is about investing in increased sales. It’s about finding the solutions to the points of friction that inhibit conversion, the barriers that stop consumers becoming shoppers or shoppers becoming buyers. If you can capture great insights that improve your conversion rates by just 1%, you gain the knowledge that will deliver an immediate uplift in sales.


BBC Radio Humberside

News   •   Apr 12, 2018 17:15 BST

Danielle spoke to Andy Comfort about the news that store openings have fallen to their lowest level in seven years and last year an average of 16 stores closed every day. Listen 1 hr 15mins 30 seconds in


BBC Coventry and Warwickshire

News   •   Apr 12, 2018 16:02 BST

Danielle spoke to Phil Upton about the challenges the high street is facing and how it is changing. Listen 1hr 10mins in


Retail Week: Comment post- Tesco profits rise in ‘strong year of progress’

News   •   Apr 11, 2018 15:56 BST

The change in approach from Tesco seems to be paying off. A strong Christmas showed how far things had turned around, and the more confident approach to advertising and communication continues to demonstrate a return to what they are best at.


Retail Systems- Tesco reports soaring sales profits

News   •   Apr 11, 2018 15:28 BST

Tesco’s latest results have revealed pre-tax profits of £1.3 billion for the year to 24 February, up from £145 million for the previous year, as UK like-for-like sales rose 2.2 per cent. This came on the back of innovations like the introduction of a contactless Clubcard, which was rolled out to 18 million Clubcard members during the period.


Retail Times: Tesco reports profits surge and 2.2% like-for-like growth in UK sales

News   •   Apr 11, 2018 14:01 BST

Tesco has posted pre-tax profits of £1.3bn for the year to 24 February, up from £145m for the previous year, as UK like-for-like sales rose 2.2%. Danielle Pinnington, managing director at shopper research agency Shoppercentric, said Tesco’s approach, under boss Dave Lewis, seems to be paying off.


Talking Retail- Morrisons reports rise in profits as turnaround continues

News   •   Mar 14, 2018 14:36 GMT

We add our view on the recent news that Morrison's have reported an 11% rise in profits.


March Blog: Scoring goals in store means researching beyond the pitch

Blog posts   •   Mar 13, 2018 13:09 GMT

With the increasing online challenge, grocery bricks & mortar stores need to deliver the pulling power that keeps shoppers coming back. There is much talk about the power of engaging in-store experiences, but what does that mean? It’s easy to say it’s all about bringing the environment to life without really knowing how that is achieved.


Before the Brief

Blog posts   •   Feb 19, 2018 08:32 GMT

It’s often said that agencies who get under the skin of their client’s business are those that excel when it comes to delivering powerful insights that drive meaningful change. Achieving that close relationship, however, can be easier said than done especially in the ad hoc side of the research sector.


Shopper Stock Take 2018- Trend to little and often shopping 'may have reached ceiling', claims new report

News   •   Feb 07, 2018 14:33 GMT

Shoppercentric’s latest Shopper Stock Take Index finds proportion shifted to little and often has plateaued at 16%.

Upcoming events 1 event

02 May all day

Retail Design Expo- 2nd May 2018

May 02 - May 03
Olympia, London

Images & Videos 2 images

About Shoppercentric

We show you how to turn shoppers into buyers

We are a truly specialist agency, with a single minded focus on the shopper and an open minded approach to research design. With extensive Director-level client and agency-side experience we know how to:

Design fit for purpose research projects, choosing from a wide range of new and traditional methodologies
Deliver insights with impact, ensuring the right people get the right messages in the right way
Apply commercial common sense to the recommendations we make for action at brand, category, store or channel level


  • Shoppercentric
  • 47 Moreton End Lane
  • AL5 2HA Harpenden
  • UK